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Nurtured leads make 47% larger purchases than non-nurtured leads.

The Annuitas Group


65% of B2B marketers have not established lead nurturing

Marketing Sherpa
marketing for manufacturers

How Machining Companies Can Use Thought Leadership To Stand Out

Reframe how buyers perceive the value of machined parts, components and assemblies.

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marketing for manufacturers

How Strategic Thought Leadership Influences the Purchasing Behavior of Industrial Buyers

Optimizing the buying journey with strategic insights.

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marketing for manufacturers

Is Organic Traffic Disappearing? What Our Review of the Largest U.S. 100 Manufacturers Reveals About the Impact of LLMs

Search isn’t going away. It’s evolving. Your strategy needs to evolve too.

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marketing for manufacturers

Unlocking the Power of Value in Messaging Frameworks

How B2B manufacturers can ensure marketing efforts are compelling and effective, improving conversion rates and market positioning

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marketing for manufacturers

What Is a Good Domain Authority for Manufacturers?

Think of Domain Authority as your company’s digital reputation score. The higher it is, the more likely you are to be trusted.

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marketing for manufacturers

Eight Steps to Launching a Personalized Expert Newsletter for Your Manufacturing Business

How to implement a personalized expert newsletter program inside your manufacturing business.

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marketing for manufacturers

RHBlake on the Ohio Manufacturing Institute Podcast

Episode focused on how manufacturers can build trust and better align marketing strategy.

Listen Here
marketing for manufacturers

Five Steps to Creating Thought Leadership that Opens Doors

Establishing a thought leadership strategy is essential for effective content marketing. Here are the key steps to building a winning strategy.

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marketing for manufacturers

Eight Top Metrics for Measuring the Effectiveness of Your Manufacturing Thought Leadership Program

You need to look at a mix of hard data and qualitative insights.

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marketing for manufacturers

How B2B Manufacturers Can Overcome the Challenge of No-Click Search in the ChatGPT Era

Search queries are no longer happening on traditional search engines.

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marketing for manufacturers

Shorten Your Sales Cycle with Real-World Thought Leadership

Build maximal credibility and trust through thought leadership that is informative, insightful, and actionable.

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marketing for manufacturers

How to Stand Out with Thought Leadership When You Manufacture a Perceived Commodity

Marketing a perceived commodity is one of the toughest challenges in B2B manufacturing.

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marketing for manufacturers

12 Thought Leadership Examples in Manufacturing

Establishing a position as a thought leader is essential for building long-term trust with customers and partners.

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marketing for manufacturers

How To Stop Giving Away Engineering Resources During the Sales Cycle while Driving Leads and Opportunities

Consider gaining a competitive edge by turning your expertise into a product that you sell.

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marketing for manufacturers

How to Leverage Regulatory Changes in Your Marketing

Regulatory changes are compelling events that industrial manufacturers and marketers should maximize to their advantage.

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marketing for manufacturers

Elevating SMEs: How Manufacturers Can Cultivate Thought Leadership

Thought leadership helps manufacturers differentiate themselves, build trust and drive business growth.

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marketing for manufacturers

How to Bolster Your Thought Leadership with Research and Data

Original research and data are the backbone of effective thought leadership.

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marketing for manufacturers

How Leading Manufacturers Used Creativity to Boost Marketing Success

Creative marketing makes campaigns more compelling, memorable and effective.

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marketing for manufacturers

What is Good Thought Leadership in the B2B Manufacturing Ecosystem?

The best thought-leadership content leaves readers with a changed mindset or a new appreciation for an issue.

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marketing for manufacturers

How Do You Estimate Market Size for Niche B2B Manufacturing Segments?

Evaluating new opportunities, speeding up the analysis and increasing the velocity of new product introductions.

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marketing for manufacturers

How to map your selling process to the way your B2B customers buy

How an industrial manufacturing company transformed their marketing strategy to meet evolving B2B buying behavior.

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create thought leadership

How to Create Thought Leadership that Influences the B2B Buying Journey

The B2B buyer journey presents unique opportunities for thought leadership to influence decision-making at every stage.

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marketing for manufacturers

7 Pillars of Effective Thought Leadership Topic Development

Choosing the right topic for thought leadership is a strategic decision that impacts your brand’s visibility, credibility and authority.

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marketing for manufacturers

How to overcome perception that your solution will displace your target persona

Creating a sense of partnership and building a bond of trust.

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marketing for manufacturers

How Manufacturers Win Opportunities Without Being on Approved Vendor Lists

Strategies to secure contracts even if you are not on an Approved Vendor List

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marketing for manufacturers

Google Bard’s Impact on SEO for Manufacturers

Here’s what you must consider when factoring Bard into your SEO program as a manufacturer.

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marketing for manufacturers

10 Reasons Inbound Marketing Is Superior for Manufacturers

Why inbound should be prioritized.

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marketing for manufacturers

53 Ways to Leverage Your Trade Publication Article: A Checklist

From taking advantage of social media and email marketing channels, creative tactics take your accomplishments further.

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marketing for manufacturers

How to Drive Growth with Existing Customers

Proven ways you can increase revenue by meaningfully adding your existing customers into your marketing mix

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marketing for manufacturers

How to Create Effective B2B Sales Playbooks – Insights for Manufacturers

Use a step-by-step guide to increase confidence and give your salespeople the best chance of winning

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marketing for manufacturers

How Manufacturing SaaS Companies Accelerate Sales Cycles in the Traditionally Long B2B Buying Process.

Gain competitive advantage and efficiently turn leads into customers

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marketing for manufacturers

AISTECH 2023 Presentation:
5 Key Steps to Driving Safety Program Adoption Through Internal Communications – What Every Steel Manufacturer Must Consider.

Get a copy of this year’s presentation.

Request Your Copy
marketing for manufacturers

How to Conduct a Content Competitive Analysis: Best Practices for Manufacturers

Creating a comprehensive and systematic study of a competitor’s marketing content.

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marketing for manufacturers

Voice of the Customer: 7 Reasons Marketing Strategy Fails Without VoC

See things from your customers’ perspective with Voice of the Customer Research

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marketing for manufacturers

Why Smart Manufacturers Are Aligning Marketing Programs with Compelling Events

How to create an effective B2B marketing strategy that capitalizes on compelling events

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marketing for manufacturers

Best Practices for Incorporating Webinars into a Manufacturing Product Launch

Pre-Event, Day-of-Event and Post-Event Considerations for  your Product Launch Webinar

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marketing for manufacturers

B2B Manufacturing Marketing Executive Podcast

Special Guest: Beth Coleman, Email Marketing Manager, Big Ass Fans

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marketing for manufacturers

Need to Earn Credibility but Case Studies are not an option? Don’t miss RH Blake’s Presentation at FabTech 2022.

Get a copy of this year’s presentation.

Request Presentation
20 customer insights

How to build thought leadership with storytelling: best practices for manufacturers

Ask the right questions to build thought leadership content

Read How
20 customer insights

5 Proven Marketing Approaches for Manufacturers to Grow Distributor Business

How to Help Your Distributors Win More Business

Read How
20 customer insights

Messaging for New Manufacturing Product B2B Launch

How to Ensure New-Product Messaging Effectiveness

Read How
20 customer insights

How to prioritize and allocate resources when marketing to numerous verticals

Four Steps Every Manufacturing and Industrial Marketer Should Consider

Read How
20 customer insights

New Product Introduction Checklist B2B Manufacturing

5 Steps to Mitigate Risk of Product Launch Failure.

Read How
marketing for manufacturers

AISTECH 2022 Presentation:
5 Key Steps to Driving Safety Program Adoption Through Internal Communications — What Every Steel Manufacturer Must Consider.

RH Blake will be presenting at the 2022 AISTECH Conference for the fourth consecutive year. Get a copy of this year’s presentation.

Request Your Copy
marketing for manufacturers

FABTECH 2021 Presentation:
5 Steps to Ensuring Your Next B2B Manufacturing Product Launch is Successful.

RH Blake recently presented at the 2021 FABTECH Conference. Get a copy of this year’s presentation.

Request Your Copy
20 customer insights

Sales Enablement Content for Manufacturers: A Framework for Creating Brochures That Engage Customers, Drive Sales

Brochures can be an effective part of a manufacturing marketer’s sales enablement content toolkit – if done right.

Read How
20 customer insights

How to Develop Manufacturing Marketing Programs That Engage Strategic Partners

Treating a strategic partner as a marketing afterthought is a trap that manufacturers can fall into – but it can be avoided.

Read How
20 customer insights

How to Plan for B2B Manufacturing Product Launch Success

Proven best practices that help connect your marketing efforts to the sales channel, and tell the product story.

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20 customer insights

How to Create the Perfect Structure for Your B2B Launch Presentation – 6 Proven Tips for Manufacturing Marketers

Creating the right presentation flow is critical to marketing launch positioning and success.

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brand marketing graphic

How to Reposition Your Manufacturing Brand for Growth

An eight-step process to meticulously guide businesses through the repositioning of a manufacturing brand.

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20 customer insights

How Manufacturers Can Earn Credibility and Trust with Use Cases

Use cases are critical for  product launches or when entering a new vertical.

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fuel your growth strategy

MQL vs. SQL for Manufacturers

To avoid missed opportunities, manufacturers must ensure everyone is aligned on lead qualification terminology.

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marketing for manufacturers

Product Development: Key Steps to Take and Avoid

Too often, manufacturers overlook the required marketing and demand-generation functions vital for a successful launch

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marketing for manufacturers

Intent-Based Marketing for Manufacturers: How to Win in Niche Industries

The art of collecting and leveraging information to predict purchasing behavior

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fuel your growth strategy

Manufacturing Marketing Website Best Practices: How to Engage Engineers

3 key steps manufacturing marketers should consider to ensure maximum engagement opportunities with engineers.

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marjeting for manufacturers

Industrial Marketing Best Practices: Marketing to multiple marketing personas in one organization

How to effectively educate and position your offering to multiple stakeholders with different roles and responsibilities within a targeted organization.

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marketing trends

5 Key Manufacturing Marketing Trends for B2B Marketers

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leverage video screengrab

How to more effectively leverage video in B2B email marketing and communications

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20 customer insights

Industrial Talk Podcast

This Industrial Talk podcast discusses the 3 Components of a winning marketing plan:

  1. Strategy
  2. Content and
  3. Digital
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20 customer insights

A Proven Framework for Effectively Marketing to Engineers Along the Buyer’s Journey.

As presented at the 2019 FabTech Conference.

Request Your Copy

fuel your growth strategy

Don’t Take Status Quo for an Answer

60% of complex sales end in no-decision; Learn how Content Marketing can help.

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insights to fuel your growth strategy

Podcasts Provide Unique Lead Generation Opportunity for Industrial and Manufacturing Firms

6 Primary Benefits of Targeted Podcasting for Industrial and Manufacturing Marketing

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marketing for manufacturers

Launching a B2B Industrial Product? Consider These Five Best Practices

Launching a B2B industrial product can be tough, especially when your audience is engineers.

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customer insights

Digital Marketing for Manufacturers: 5 Insights You Can’t Ignore

Five digital marketing insights every industrial marketer should be aware of to stay competitive

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marketing for manufacturers

How manufacturers can generate new and better sales opportunities with consulting

3 Steps to Help You Strategize an Industrial Consulting Offer

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Accelerate Marketing

Looking to Displace a Supplier?

Marketing to New Engineers Can Be Your Secret Weapon

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Proven Strategies

Accelerate Industrial Prospects through the Sales Cycle

How to Maximize the “stickiness” of your site

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Inbound Marketing

Inbound Marketing for Industrial Manufacturers: Attracting Your Niche Customer

Industrial customers are taking control of their marketing exposure

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Inbound Marketing

Marketing for Manufacturers – 20 Customer Insights to Fuel Your Growth Strategy

Strategic components of marketing programs that are critical to success.

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