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Nurtured leads make 47% larger purchases than non-nurtured leads.

The Annuitas Group


65% of B2B marketers have not established lead nurturing

Marketing Sherpa
marketing for manufacturers

Need to Earn Credibility but Case Studies are not an option? Don’t miss RH Blake’s Presentation at FabTech 2022.

Get a copy of this year’s presentation when it becomes available.

Request Presentation
20 customer insights

How to build thought leadership with storytelling: best practices for manufacturers

Ask the right questions to build thought leadership content

Read How
20 customer insights

5 Proven Marketing Approaches for Manufacturers to Grow Distributor Business

How to Help Your Distributors Win More Business

Read How
20 customer insights

Messaging for New Manufacturing Product B2B Launch

How to Ensure New-Product Messaging Effectiveness

Read How
20 customer insights

How to prioritize and allocate resources when marketing to numerous verticals

Four Steps Every Manufacturing and Industrial Marketer Should Consider

Read How
20 customer insights

New Product Introduction Checklist B2B Manufacturing

5 Steps to Mitigate Risk of Product Launch Failure.

Read How
marketing for manufacturers

AISTECH 2022 Presentation:
5 Key Steps to Driving Safety Program Adoption Through Internal Communications — What Every Steel Manufacturer Must Consider.

RH Blake will be presenting at the 2022 AISTECH Conference for the fourth consecutive year. Get a copy of this year’s presentation.

Request Your Copy
marketing for manufacturers

FABTECH 2021 Presentation:
5 Steps to Ensuring Your Next B2B Manufacturing Product Launch is Successful.

RH Blake recently presented at the 2021 FABTECH Conference. Get a copy of this year’s presentation.

Request Your Copy
20 customer insights

Sales Enablement Content for Manufacturers: A Framework for Creating Brochures That Engage Customers, Drive Sales

Brochures can be an effective part of a manufacturing marketer’s sales enablement content toolkit – if done right.

Read How
20 customer insights

How to Develop Manufacturing Marketing Programs That Engage Strategic Partners

Treating a strategic partner as a marketing afterthought is a trap that manufacturers can fall into – but it can be avoided.

Read How
20 customer insights

How to Plan for B2B Manufacturing Product Launch Success

Proven best practices that help connect your marketing efforts to the sales channel, and tell the product story.

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20 customer insights

How to Create the Perfect Structure for Your B2B Launch Presentation – 6 Proven Tips for Manufacturing Marketers

Creating the right presentation flow is critical to marketing launch positioning and success.

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brand marketing graphic

How to Reposition Your Manufacturing Brand for Growth

An eight-step process to meticulously guide businesses through the repositioning of a manufacturing brand.

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20 customer insights

How Manufacturers Can Earn Credibility and Trust with Use Cases

Use cases are critical for  product launches or when entering a new vertical.

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fuel your growth strategy

MQL vs. SQL for Manufacturers

To avoid missed opportunities, manufacturers must ensure everyone is aligned on lead qualification terminology.

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marketing for manufacturers

Product Development: Key Steps to Take and Avoid

Too often, manufacturers overlook the required marketing and demand-generation functions vital for a successful launch

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marketing for manufacturers

Intent-Based Marketing for Manufacturers: How to Win in Niche Industries

The art of collecting and leveraging information to predict purchasing behavior

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fuel your growth strategy

Manufacturing Marketing Website Best Practices: How to Engage Engineers

3 key steps manufacturing marketers should consider to ensure maximum engagement opportunities with engineers.

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marjeting for manufacturers

Industrial Marketing Best Practices: Marketing to multiple marketing personas in one organization

How to effectively educate and position your offering to multiple stakeholders with different roles and responsibilities within a targeted organization.

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B2B marketing

How To Develop a Powerful B2B Logo

Your logo is the core of your brand identity. Make sure it is sending the right message.

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marketing trends

5 Key Manufacturing Marketing Trends for B2B Marketers

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leverage video screengrab

How to more effectively leverage video in B2B email marketing and communications

Watch Video
20 customer insights

Industrial Talk Podcast

This Industrial Talk podcast discusses the 3 Components of a winning marketing plan:

  1. Strategy
  2. Content and
  3. Digital
Listen Now
20 customer insights

A Proven Framework for Effectively Marketing to Engineers Along the Buyer’s Journey.

As presented at the 2019 FabTech Conference.

fuel your growth strategy

Don’t Take Status Quo for an Answer

60% of complex sales end in no-decision; Learn how Content Marketing can help.

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insights to fuel your growth strategy

Podcasts Provide Unique Lead Generation Opportunity for Industrial and Manufacturing Firms

6 Primary Benefits of Targeted Podcasting for Industrial and Manufacturing Marketing

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marketing for manufacturers

Launching a B2B Industrial Product? Consider These Five Best Practices

Launching a B2B industrial product can be tough, especially when your audience is engineers.

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customer insights

Digital Marketing for Manufacturers: 5 Insights You Can’t Ignore

Five digital marketing insights every industrial marketer should be aware of to stay competitive

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marketing for manufacturers

How manufacturers can generate new and better sales opportunities with consulting

3 Steps to Help You Strategize an Industrial Consulting Offer

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Accelerate Marketing

Looking to Displace a Supplier?

Marketing to New Engineers Can Be Your Secret Weapon

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Proven Strategies

Accelerate Industrial Prospects through the Sales Cycle

How to Maximize the “stickiness” of your site

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Inbound Marketing

Inbound Marketing for Industrial Manufacturers: Attracting Your Niche Customer

Industrial customers are taking control of their marketing exposure

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Inbound Marketing

Marketing for Manufacturers – 20 Customer Insights to Fuel Your Growth Strategy

Strategic components of marketing programs that are critical to success.

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