Leading Test and Measurement Marketing Agency Empowering Organizations to Overcome Marketing Challenges
Written by Dan Konstantinovsky
Strategic Marketing, RH Blake
Too many test and measurement companies are churning out marketing initiatives with weak foundations. They are not built on effective strategies or current market trends. The results are wasted resources and pitiful ROI.
How do we know this is happening? The Content Marketing Institute has revealed an alarming discrepancy in marketing statistics. While 85% of industrial marketers use content marketing, only 33% report their organization is clear on what a successful marketing program looks like.
These misguided efforts are understandable when we look at the current challenges of industrial marketing.
Test and Measurement Marketing Agency Solving Industrial Marketing Challenges
First and foremost is the frequent flux of marketing. Test and measurement marketers must keep up with myriad technologies and trends. Additionally, buyers have changed, and they continue to change. The number of potential customer touchpoints continues to grow. Marketers must understand and prioritize more test and measurement marketing options than ever before.
Part of this challenge is to generate, not only more leads, but more of the right kind of leads. Heavy web traffic and lengthy subscriber lists seem great. However, if these never generate business, they are not producing the desired results. A shift in focus is clearly needed to convert these leads.
A key strategy in these conversions is effective content marketing. This poses a second challenge to marketers: How to influence prospects and channel partners with better test and measurement content marketing. This is clearly no easy task, considering only 46% of industrial marketers report delivering content consistently, and 51% admit a lack of strategy has contributed to stagnant success over the last year.
Test and measurement companies face the additional challenge of improving their market share. They want to expand, but it is difficult to maintain test and measurement marketing strategies that grow with the company. The Content Marketing Institute reports only 33% of industrial marketers say their content marketing strategy has scalability. It’s easy for an organization to trip over out-grown shoes as it tries to leave a larger marketplace footprint.
The final biggest challenge facing industrial marketers is how to enhance margins. To do this, they must maintain razor-sharp initiatives that cut away all the fat and carve out additional market share. Their marketing endeavors must ensure high return while also branching out to invest in new ideas and innovations. It’s a difficult balance to maintain.
RH Blake, Specialized Test and Measurement Marketing Agency, Uniquely Understands Industrial Marketing for Test and Measurement
Not every marketer grasps the intricate details of these challenges. RH Blake leverages 30 years of experience as a test and measurement marketing agency to deliver precision solutions. Our clients benefit from an in-depth knowledge of marketing complexities. We’ve successfully grown and adapted with the test and measurement industry over three decades, and we continue to innovate to deliver relevant solutions. Our complete line of service offerings includes:
- Marketing Strategy & Consulting
- Channel/Distribution Marketing & Awareness
- Direct Marketing
- Digital Marketing
- Website Development
- Media Planning and Buying
- Content Development
- Trade Shows & Events
- Sales Support Materials & Creative Design
A Test and Measurement Marketing Agency to Solve Your Industrial Marketing Challenges
In the last 12 months, less than half of industrial marketers have undergone any changes that have improved their marketing approach. More than 66% admit they don’t have the time required to prevent market stagnation. Perhaps it’s time to try something different.
To take on the challenges of industrial marketing, you need a test and measurement marketing agency that is properly equipped for the task. RH Blake faces these challenges head-on and delivers impactful results. We provide:
- Structure: RH Blake designs and executes a structured, well-positioned marketing program that drives ongoing results.
- Lead generation: We develop a lead generation system that drives and converts visitors into qualified leads and profitable customers.
- Content marketing: Nearly two-thirds of industrial marketing companies point to content creation challenges as a leading factor in their stagnation. RH Blake uses enriched content marketing to improve the perceived value of your offering.
- Sales enablement: RH Blake identifies, prioritizes and implements the right CRM and marketing automation tools for your test and measurement company.
To begin your successful partnership with the leading test and measurement marketing agency, contact RH Blake today.
Experience You Can Trust
A few of the Manufacturing-focused clients we’ve had the privilege to work with:
