RH Blake’s Modern Industrial Marketer (MIM) Connection | Virtual Network

Industrial Marketers: Could An Hour A Month Change Your Trajectory?

“What’s working for your other industrial and manufacturing clients?” is something we hear often. The challenge for many industrial marketers is that they don’t have the luxury of a large marketing team they can bounce ideas off of; for most, you’re it when it comes to brainstorming ideas, learning best-practices, uncovering valuable technologies and making decisions.

But, what if you could invest an hour a month with like-minded, forward-thinking industrial marketers – others who are on a similar journey and facing the same challenges?

We’re inviting you to join RH Blake’s MIM Virtual Network – a monthly meeting of industrial marketers (8 max per group) who openly discuss their marketing challenges, and collectively assist each other to meet those challenges.

This group supports YOU. Think of it as part learning, part coaching (some counseling), and a whole lot of accountability to help you become a more effective industrial marketer.

Apply for Membership

    It will become the best one hour of your month. We promise.

    Dan Konstantinovsky

    RH Blake’s Dan Konstantinovsky facilitates these virtual video discussions of industrial marketers from across North America that not only learn from each other, but also create a bond in a confidential environment that promotes resource sharing, problem solving and camaraderie.

    You’re Among Peers Who All Want The Same Thing

    Participants are exclusive to their market – there’s no competitive threat.
    There’s power in collective experiences. Each month (and frequently in-between via email) members collaborate to bounce ideas off of each other… from best practices for strategy and content development to technology and measuring KPIs.

    This Isn’t For Everyone

    RH Blake’s MIM Network is for industrial marketers that fit the profile of the other firms we work with each year.

    To be considered for membership; you must:

    Be a marketing professional for an industrial or manufacturing company with annual revenues between 20 – 200 MUSD.

    Be enthusiastic about learning and OK with receiving honest feedback and advice

    Be willing to share your ideas, successes and failures generously and openly

    Ready to get started?

    Contact info@rhblake.com today.

    Learn RH Blake’s Best Practices

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    In addition to learning from each other, we’ll share RH Blake’s best practices that help industrial marketers enhance their marketing program. We’ve learned these ourselves from more than 30 years of industrial and manufacturing marketing experience.
    Among other best practices, we’ll talk about:

    • How to create a marketing roadmap
    • Industry benchmarks for marketing performance, ROI and budget
    • How to best leverage internal subject matter experts
    • How to better understand your customer’s buying journey
    • And more

    About the facilitator

    Dan Konstantinovsky is a deeply experienced strategic marketing professional for B2B industrial products and solutions. Leveraging his marketing leadership experiences while working at several Fortune 500 organizations including ABBTerex and HD Supply, Dan is widely recognized for taking complicated conceptual ideas and turning them into content that meaningfully engages and helps convert target audiences.

    Tap into the experience and skills of others… from your desk

    As with most things, what you receive is proportional to what you put into it.
    This confidential environment promotes a dialogue of trust and sharing.
    The power of people with specific knowledge coming together with strong purpose can change your life.

    How much is the investment?


    Bonus: No travel downtime. You also get to avoid the traffic, parking fees, travel time and all the downside associated with attending in-person meet ups.

    So if you’re tired of going at it alone and feel you are ready to join other industrial marketers – Find your tribe here.

    What is an Industrial Marketer?

    In its simplest definition, industrial marketing is B2B marketing and is responsible for marketing industrial-focused products, services and offerings from one business to another.

    Your First 90 Days as an Industrial Marketer

    As an industrial marketer in a new role, your first 90 days on the job can be summed up as proactive strategic planning. Gathering input from all sectors, evaluating needs, prioritizing weaknesses and rolling out action plans are all key aspects of your early days of strategizing.

    In understanding your market, you will be thinking about how to present your target customers with the right offerings. You will be building an industrial marketing program that effectively draws in customers by identifying their needs and designing a strategy to provide the best offerings for those needs.

    Long term, your goal is to drive sustainable success with each company, so every step you take in your first 90 days as an industrial marketer should pave the way for that success.

    Days 1-30

    Your first 30 days will be spent evaluating the current marketing program, internalizing current branding and refining as needed, acclimatizing with your marketing team, and developing a deep understanding of your target market and current customer base. Look for ways to partner with other departments to utilize their expertise in defining your market and customer base.

    Days 31-60

    Your focus on the next 30 days will be on honing the marketing program to become a more effective strategy to reach your customers. This is the nuts and bolts work of examining technology for ease of use, identifying strengths and weaknesses of your team, and establishing a workable budget.

    Days 61-90

    It’s time to put your plan into action. Keep your focus on the best targets for return on investment (ROI) and go after them first. Make sure you or your team track the results so you know what works and what doesn’t. It’s good to develop a system of review so you can revise your strategy as you go. As a bonus, it will make reporting to your supervisor even easier.

    Top Conferences for Industrial Marketers

    Wondering which events are most appropriate for your business? As an industrial marketer, you can’t afford to miss these opportunities to showcase your offerings. There are hundreds of potential conferences every year. Here are just a few to consider:

    Hannover Messe
    OTC – oil gas

    Examples of Top Industrial Marketers

    Connecting and learning from top industrial marketers will help sharpen your professional skillset and provide you with a whole host of benefits as you remain nimble in the market. Here are some examples of leading industrial companies with marketers to consider learning from:

    Industrial Marketers are the Unsung Heroes of Growth

    As an industrial marketer, you are on the frontline of driving growth. With your work in marketing strategy, content development, program deployment and analytics, you have a unique opportunity to help your organization achieve superior performance.