STRATEGY FIRST.

More than 30 years of experience building and executing strategic marketing programs for leading organizations in the manufacturing ecosystem.

STRATEGY FIRST.

More than 30 years of experience building and executing strategic marketing programs for leading organizations in the manufacturing ecosystem.

Industrial Marketing Strategy & Consulting

Whether you need market analysis, campaign planning or a product launch strategy, we leverage our proven RH Blake Growth Roadmap™ to analyze key aspects of your industrial or manufacturing business and market, and create an actionable plan for success. Key services include:

Industrial Channel/Distribution Marketing & Awareness

Industrial customers are increasingly moving across channels to get what they want, when they want it. R.H. Blake uniquely understands how and where industrial distributors can add value to a relationship and sales cycle in order to expand margins and enhance loyalty. From targeted digital campaigns to videos to sales support materials, we have a proven track record of developing, implementing and managing highly successful industrial channel marketing programs.

Digital Marketing Services for Industrial and Manufacturing Firms

Proven experience developing digital campaigns that attract, engage and nurture the right audience for your offering. Services include :

  • Website Design and Development
  • Search Engine Marketing
  • Search Engine Optimization
  • Targeted ABM Marketing
  • Marketing Campaigns
Effective-marketing-program-guide

Why Manufacturing Partners, Not Vendors, Will Win the Future

Three key marketing insights gained after speaking with hundreds of manufacturing leaders who are involved in purchasing complex products and offerings.



    Why Manufacturing Partners, Not Vendors, Will Win the Future

    Three key marketing insights gained after speaking with hundreds of manufacturing leaders who are involved in purchasing complex products and offerings.



      Content Development for Manufacturers and Industrial Firms

      Whether you’re looking to drive awareness for an offering or educate your clients regarding a complex issue, we have proven experience at skillfully guiding manufacturers and industrial firms through the process of telling your story, your way. Talk to us about eBooks, landing page development, product guides, whitepapers, product publicity, feature articles, newsletters, social media, blogging or other ways to increase awareness and build your brand.

      Sales Support Materials & Creative Design for Manufacturers and Industrial Firms

      From logo development to sales support literature, we are ready to develop the tools you need to showcase your industrial or manufacturing-focused brand and promote your products or services. Our experienced design approach means you get solutions that are practical and effective. When it comes to videos, training tools, incentive programs, product packaging or point-of-purchase design, we start by asking you about desired results and timeframe, so our design, implementation and deliverables are on the mark.

      Deep experience launching products to technical, risk-averse audiences in complex sales cycles.
      Deep experience launching products to technical, risk-averse audiences in complex sales cycles.

      Trade Shows & Events for Manufacturers and Industrial Firms

      Effective events and trade shows help manufacturers and industrial firms create new relationships while accelerating the sales cycles for existing opportunities. From custom trade show planning and design to videos and pre/at/post-event marketing programs – R.H. Blake leverages unique industry insights and proven trade show and event expertise to ensure you accomplish your event goals.

      Website Development for Manufacturers and Industrial Firms

      Has your manufacturing-focused website lost its effectiveness? R.H. Blake has proven experience developing responsive web properties that accelerate your sales cycle by reaching and engaging your customer and prospects. We specialize in building responsive, scalable websites that leverage our deep industrial industry knowledge and proven search-engine-optimization (SEO) processes to deliver online success.

      Business Challenges We Solve

      • Develop a structured & measurable ongoing marketing program
      • Improve margins
      • Generate more high-quality leads
      • Increase marketing ROI
      • Enhance awareness in core audience(s)
      • Improve channel partner mind share
      • Ensure sales teams focus on high-value activities
      • Improve closing rate

      Business Challenges We Solve

      • Develop a structured & measurable ongoing marketing program
      • Improve margins
      • Generate more high-quality leads
      • Increase marketing ROI
      • Enhance awareness in core audience(s)
      • Improve channel partner mind share
      • Ensure sales teams focus on high-value activities
      • Improve closing rate

      A few of the clients we have the privilege of working with

      Industrial Marketing Services - Parker logo
      finish-thompson logo
      elesa-logo
      industrial b2b marketing services CC
      ssab docol logo
      neundorfer logo

      A few of the clients we have the privilege of working with

      client logos
      effective marketing ebook

      Industrial Marketer’s Guide to Creating an Effective Marketing Program

      17 chapters to help you create a winning marketing strategy and program



        effective marketing ebook

        Industrial Marketer’s Guide to Creating an Effective Marketing Program

        17 chapters to help you create a winning marketing strategy and program