STRATEGY FIRST.

More than 30 years of experience building and executing strategic marketing programs for leading industrial and manufacturing firms.

STRATEGY FIRST.

More than 30 years of experience building and executing strategic marketing programs for leading industrial and manufacturing firms.

Industrial Marketing Strategy & Consulting

Whether you need market analysis, campaign planning or a product launch strategy, we leverage our proven RH Blake Growth Roadmap™ to analyze key aspects of your industrial or manufacturing business and market, and create an actionable plan for success.

finish thompson logo

“RH Blake has helped us penetrate our target markets by implementing a more end-customer focused marketing approach. Leveraging the insights gained during the initial strategy work, RH Blake has created marketing programs that have generated awareness, preference and leads among a highly technical, risk-averse audience.”

Casey Bowes
Casey Bowes
CEO
Finish Thompson

Industrial Channel/Distribution Marketing & Awareness

Industrial customers are increasingly moving across channels to get what they want, when they want it. R.H. Blake uniquely understands how and where industrial distributors can add value to a relationship and sales cycle in order to expand margins and enhance loyalty. From targeted digital campaigns to videos to sales support materials, we have a proven track record of developing, implementing and managing highly successful industrial channel marketing programs.

Mega Techway logo

“The RH Blake Growth Roadmap™ helped us validate and better understand how our customers think and make purchase decisions. It also enabled us to better inform our employees on the types of activities we perform that our customers find especially valuable.”

David Ortiz,
Vice President & Director of Business Development
MEGA TECHWAY Inc.

Direct Marketing Services for Industrial and Manufacturing Firms

Market segmentation provides the opportunity to communicate directly with key members of your industrial customer or prospect base. We are experienced at identifying and prioritizing target markets, locating sources for prospect lists, qualifying and further segmenting audiences by job function, specification authority, product application or other variables, then developing focused direct mail including dimensional mail campaigns to meet specific objectives.

elesa logo

“RH Blake helped increase lead generation by 75% and improved lead conversion by 8.3%.”

Chuck Ballato,
General Manager,
Elesa North America

Content Development for Manufacturers and Industrial Firms

Whether you’re looking to drive awareness for an offering or educate your clients regarding a complex issue, we have proven experience at skillfully guiding manufacturers and industrial firms through the process of telling your story, your way. Talk to us about eBooks, landing page development, product guides, whitepapers, product publicity, feature articles, newsletters, social media, blogging or other ways to increase awareness and build your brand.

parker logo

“For more than 15 years, RH Blake has been helping us develop successful business strategies and programs across multiple platforms to support our diverse marketing initiatives.”

Denny Daniel
Dennis Daniel,
Division Marketing Services Manager
Parker Hannifin

Sales Support Materials & Creative Design for Manufacturers and Industrial Firms

From logo development to sales support literature, we are ready to develop the tools you need to showcase your industrial or manufacturing-focused brand and promote your products or services. Our experienced design approach means you get solutions that are practical and effective. When it comes to videos, training tools, incentive programs, product packaging or point-of-purchase design, we start by asking you about desired results and timeframe, so our design, implementation and deliverables are on the mark.

Deep experience marketing to technical, risk-averse audiences in complex sales cycles.
Deep experience marketing to technical, risk-averse audiences in complex sales cycles.

Trade Shows & Events for Manufacturers and Industrial Firms

Effective events and trade shows help manufacturers and industrial firms create new relationships while accelerating the sales cycles for existing opportunities. From custom trade show planning and design to videos and pre/at/post-event marketing programs – R.H. Blake leverages unique industry insights and proven trade show and event expertise to ensure you accomplish your event goals.

factivity logo

“RH Blake has helped Factivity increase organic traffic by over 50% and transformed organic lead generation from a seldom and sporadic event to a frequent and consistent process for improvement.”

increase in leads image

John Leibert
John Leibert,
President
Factivity

Website Development for Manufacturers and Industrial Firms

Has your manufacturing-focused website lost its effectiveness? R.H. Blake has proven experience developing responsive web properties that accelerate your sales cycle by reaching and engaging your customer and prospects. We specialize in building responsive, scalable websites that leverage our deep industrial industry knowledge and proven search-engine-optimization (SEO) processes to deliver online success.

“What sets the team at RH Blake apart is that they truly “get” our business and are able to help us achieve or exceed our goals time and time again. RH Blake consistently brings comprehensive strategies and execution that help us derive ROI from our marketing program including digital, PR, social media platforms, printed marketing collateral and other professional communications. Not only do they have knowledgeable, experienced talent on staff, but they are always enthusiastic, prompt and receptive to our needs.”


Jarrod Cohen
Marketing Communications Manager
Parker Hannifin Corporation

Business Challenges We Solve

  • Develop a structured & measurable ongoing marketing program
  • Improve margins
  • Generate more high-quality leads
  • Increase marketing ROI
  • Enhance awareness in core audience(s)
  • Improve channel partner mind share
  • Ensure sales teams focus on high-value activities
  • Improve closing rate

Business Challenges We Solve

  • Develop a structured & measurable ongoing marketing program
  • Improve margins
  • Generate more high-quality leads
  • Increase marketing ROI
  • Enhance awareness in core audience(s)
  • Improve channel partner mind share
  • Ensure sales teams focus on high-value activities
  • Improve closing rate

A few of the clients we have the privilege of working with

neundorfer logo
abb logo
jtm logo
finish thompson logo
chemmasters logo
factivity logo
clark reliance logo
applied medical technology logo
ssab docol logo
omco logo
parker logo
columbiana bolier logo

A few of the clients we’ve had the privilege to work with

client logos
effective marketing ebook

Industrial Marketer’s Guide to Creating an Effective Marketing Program

17 chapters to help you create a winning marketing strategy and program

    effective marketing ebook

    Industrial Marketer’s Guide to Creating an Effective Marketing Program

    17 chapters to help you create a winning marketing strategy and program