Industrial Automation Firm? Throw Away the Manual

Your primary challenge as an organization in the industrial automation space isn’t your competition. And it isn’t your offering. It’s your buyer. Buyers of industrial automation hardware, software, and services are unique. They don’t think like other B2B buyers. Their priorities are different. Their challenges are unique. And their buying journey’s are different.

For example, today’s buyers of industrial automation solutions are looking for partners, not products. They want to partner with manufacturers and providers who offer solutions, not simply widgets.

Your buyers are also risk-averse. Engineers responsible for the safe and productive operation of oil refineries, copper mines, chemical processing plants, advanced manufacturing production lines and other complex facilities are allergic to vendors who don’t understand their obsession with unscheduled downtime, overall equipment effectiveness, and safety.

Finally, you face the challenge of unseating an incumbent. Unless your offering is creating a brand-new category (not likely), you face the considerable challenge of persuading risk-averse buyers to switch from their current vendor to you. Large industrial companies don’t like switching suppliers. Switching takes times, consumes human resources, and affects the CAPEX budget.

If you want to succeed in the industrial automation space, you need an entirely new marketing playbook. Which means you need a marketing agency for industrial automation.

RH Blake: The Marketing Agency for Industrial Automation

RH Blake is a marketing agency that specializes in industrial automation. For more than 30 years, we’ve been helping hardware manufacturers and software firms market their industrial automation solutions to industrial companies.

We speak the language of asset performance management, advanced batch management, process power management, distributed control systems, and more. More importantly, we understand the challenges your industrial buyers face. We’re talking carbon emissions, aging workforce, margin pressures, aging assets, data in silos, unplanned downtime, OT malware, rising energy costs, and increasing asset complexity.

We specialize in building marketing and sales programs that generate quality sales leads and accelerate growth. Our deep industry expertise and proprietary RH Blake Growth Roadmap™ allow us to challenge assumptions and help you reach untapped opportunities.

Ready to Automate Your ROI?

Partner with RH Blake if your industrial automation firm needs to:

• Position your firm as a strategic, innovative partner and solution provider, not a commodity vendor
• Develop a structured and measurable ongoing marketing program to your industrial buyers
• Improve your margins
• Attract more website traffic
• Generate more high-quality leads
• Increase your marketing ROI
• Enhance awareness among your core market segments
• Improve channel partner mind share
• Ensure your sales teams focusses on high-value activities
• Improve your closing rates