B2B Manufacturing Product Launch Marketing
From developing the strategy to creating effective marketing assets and ensuring a successful feedback mechanism, launching an industrial product presents many challenges. But launching a product to the typically risk-averse, hard-to-reach Engineering audience makes the launch that much more complex. R.H. Blake has deep experience with meaningfully engaging and educating Engineers in a way that helps displace existing suppliers and drives Engineers to consider a different approach, product or technology. This knowledge coupled with proven experience marketing offerings that are technical, have high price tags and lengthy sales cycles enables RH Blake to achieve winning product launches.
Ready to launch a B2B industrial product? Are you sure?
Download our free Product Launch Roadmap Content Checklist.
Free Download: Product Launch Playbook
A Must Have Digital Marketing Guide for Manufacturers
B2B Manufacturing Product Launch Marketing
From developing the strategy to creating effective marketing assets and ensuring a successful feedback mechanism, launching an industrial product presents many challenges. But launching a product to the typically risk-averse, hard-to-reach Engineering audience makes the launch that much more complex. R.H. Blake has deep experience with meaningfully engaging and educating Engineers in a way that helps displace existing suppliers and drives Engineers to consider a different approach, product or technology. This knowledge coupled with proven experience marketing offerings that are technical, have high price tags and lengthy sales cycles enables RH Blake to achieve winning product launches.
Ready to Launch a B2B industrial product? Are you sure?
Download our free Product Launch Roadmap Content Checklist.Free Download: Product Launch Playbook
A Must Have Digital Marketing Guide for Manufacturers
“I’ve gotten all that I’d hoped for from the RH Blake Growth Roadmap™ and more. Based on the research and insights, we adjusted our offering scope and sales approach. And this adjustment has been effective at generating new opportunities.”
Diane Reko
President
REKO International
Strategy
– RH Blake Growth Roadmap™
– Voice of the Customer Research
– Lead Generation Roadmap
– Website Design & Development
– Search Marketing
– Targeted Marketing
– Marketing Campaigns & Services
– Public Relations and Social
– Channel/Distribution Awareness
– Direct Marketing
– Sales Support Materials and Video
– Trade Shows and Events
"For more than 15 years, RH Blake has been helping us develop successful business strategies and programs across multiple platforms to support our diverse marketing initiatives."
Dennis Daniel, Division Marketing Services Manager
Parker Hannifin
“The RH Blake Growth Roadmap™ helped us validate and better understand how our customers think and make purchase decisions. It also enabled us to better inform our employees on the types of activities we perform that our customers find especially valuable.”
David Ortiz,
Vice President & Director of Business Development
MEGA TECHWAY Inc.
"We value our 20-plus-year relationship with RH Blake. They have a unique understanding of our engineered services and products and collaborate with us to help us stay ‘on message’ to grow our business in our one-size-doesn’t-fit-all marketplace."
Steve Ostanek, President
Neundorfer, Inc.
"Our relationship with RH Blake has helped us become stronger and better marketers and grow our business."
Michael Sherwin, CEO
Columbiana Boiler Company
"Thanks to everyone at RH Blake for doing such an extraordinary job. Our new product guide will make a huge difference in educating parents and patient caretakers."
Marketing Manager
Applied Medical Technologies, Inc.
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“What sets the team at RH Blake apart is that they truly “get” our business and are able to help us achieve or exceed our goals time and time again. RH Blake consistently brings comprehensive strategies and execution that help us derive ROI from our marketing program including digital, PR, social media platforms, printed marketing collateral and other professional communications. Not only do they have knowledgeable, experienced talent on staff, but they are always enthusiastic, prompt and receptive to our needs.”
Jarrod Cohen
Marketing Communications Manager
Parker Hannifin Corporation
Why Manufacturing Partners, Not Vendors, Will Win the Future
Three key marketing insights gained after speaking with hundreds of manufacturing leaders who are involved in purchasing complex products and offerings.
Why Manufacturing Partners, Not Vendors, Will Win the Future
Three key marketing insights gained after speaking with hundreds of manufacturing leaders who are involved in purchasing complex products and offerings.
We value our 20-plus-year relationship with RH Blake. They have a unique understanding of our engineered services and products and collaborate with us to help us stay ‘on message’ to grow our business in our one-size-doesn’t-fit-all marketplace.
Steve Ostanek, President
Neundorfer, Inc.
For more than 15 years, RH Blake has been helping us develop successful business strategies and programs across multiple platforms to support our diverse marketing initiatives.
Dennis Daniel, Division Marketing Services Manager
Parker Hannifin
RH Blake has helped Factivity increase organic traffic by over 50% and transformed organic lead generation from a seldom and sporadic event to a frequent and consistent process for improvement.
John Leibert, President
Factivity
Our relationship with RH Blake has helped us become stronger and better marketers and grow our business.
Michael Sherwin, CEO
Columbiana Boiler Company
RH Blake helped drive a 75% lead generation and 8.3% lead conversion improvement.
Chuck Ballato
General Manager - Elesa North America