Written by Dan Konstantinovsky
Strategic Marketing, RH Blake
Too many chemical companies are churning out marketing initiatives with weak foundations. They are not built on effective strategies or current market trends. The results are wasted resources and pitiful ROI.
How do we know this? Statistics from the Content Marketing Institute reveal an alarming discrepancy. While 85% of industrial marketers use content marketing, only 33% report their organization is clear on what a successful marketing program looks like.
These misguided efforts are understandable when we look at the current challenges of industrial marketing.
RH Blake – Specialty Chemical Marketing Agency for Industrial Marketers
First and foremost is the frequent flux of marketing. Marketers must understand and prioritize more marketing options for chemical companies than ever before. They must keep pace with myriad technologies and trends.
Buyers have also changed, and they continue to change. The number of potential customer touchpoints continues to grow. Chemical companies must discern the most effective engagement points for their clientele.
Part of this challenge is to generate, not only more leads, but more of the right kind of leads. Optimized content and significant web traffic seem great. However, if they never generate business, they are not producing the desired results. A shift in focus is clearly needed to convert these leads.
Effective content marketing is a key strategy in these conversions. This poses a second challenge to chemical marketers: How to influence prospects and channel partners with better content marketing. This is clearly no easy task, considering only 46% of industrial marketers report delivering content consistently over the last year, and more than half (51%) admit a lack of strategy has contributed to stagnant success.
Chemical companies face the additional challenge of improving their market share. They want to expand, but it is difficult to maintain marketing strategies that grow with the company. The Content Marketing Institute reports only 33% of industrial marketers say their content marketing strategy has scalability. It’s easy for an organization to trip over out-grown shoes as it tries to leave a larger marketplace footprint.
The final biggest challenge facing industrial marketers is how to enhance margins. To do this, they must maintain razor-sharp initiatives that cut away all the fat and carve out additional market share. Their marketing endeavors must ensure high return, yet marketers must be willing to invest in new ideas and innovations for the chemical sector. It’s a difficult balance.
RH Blake – A Leading Specialty Chemical Marketing Agency
Not every marketer grasps the intricate details of these challenges. Clients of RH Blake benefit from our in-depth knowledge of chemical marketing complexities. We leverage 30 years of experience as a specialty chemical marketing agency to deliver precision solutions. We’ve successfully grown and adapted with the industry for three decades, and we continue to innovate to deliver relevant solutions. Our key service offerings include:
- Marketing Strategy & Consulting
- Sales Support Materials & Creative Design
- Website Development
- Media Planning and Buying
- Channel/Distribution Marketing & Awareness
- Direct Marketing
- Digital Marketing
- Content Development
- Trade Shows & Events
A Specialty Chemical Marketing Agency to Solve Your Chemical Marketing Challenges
In the last 12 months, fewer than 50% of industrial marketers have improved their marketing approach with positive changes. More than two-thirds admit they don’t have the time required to prevent market stagnation. Perhaps it’s time to try something different.
To take on the challenges of chemical marketing, you need a specialty chemical marketing agency that is properly equipped for the task. RH Blake faces these challenges head-on and delivers impactful results. We offer the following advantages for your organization:
- Lead generation: We develop a lead generation system that drives and converts visitors into qualified leads and profitable customers.
- Content marketing: Nearly two-thirds of industrial marketing companies point to content creation challenges as a leading factor in their stagnation. RH Blake uses enriched content marketing to improve the perceived value of your offering.
- Sales enablement: RH Blake identifies, prioritizes and implements the right CRM and marketing automation tools for your chemical company.
- Structure: We design and execute a structured, well-positioned chemical marketing program that drives ongoing results.
To begin your successful partnership with the leading specialty chemical marketing agency, contact RH Blake today.
Experience You Can Trust
A few of the Manufacturing-focused clients we’ve had the privilege to work with: