Getting your article published in a trade journal is an accomplishment that speaks to knowledge, expertise, and professional success. But why stop there?

If you want to make the most of your article and ensure maximum impact, you must go beyond the “one and done” approach. To ensure you hit all the marks, we’ve made this checklist of 53 ways to go beyond simple placement in a trade journal.

From taking advantage of social media and email marketing channels, creative tactics take your accomplishments further.

Social

1. Social media is a great way to maximize your trade publication’s reach. That’s why you must use your company’s social media platforms to reach a broader audience.
2. Your audience is more likely to interact with easily-digestible nuggets. Use your trade publication article and break it down into nuggets for social media. That way, more people read them because of increased accessibility.
3. Hashtags and other social media campaigns are excellent ways to involve people with your trade and publication article. Run challenges based on your article’s theme and see your engagement rate intensify.
4. Go a step further and engage your followers on LinkedIn. Transform the highlights of an article into a carousel post, making sure to capture its key points.

Industry Groups

5. Get your article in front of the right people by posting it to relevant industry forums, LinkedIn groups, and other online communities. Spark conversations that get everyone talking.
6. Showcase your professional expertise to colleagues and peers by sharing your trade publication article with relevant associations and groups in the industry. These professionals and associations provide a valuable platform for promoting your work.

Email

7. Keep your subscribers informed by delivering your article directly to their inboxes with an email marketing campaign.
8. Highlight the key takeaways of your article when sending your company newsletter. Shortening your information encourages customers to continue reading your email until the end.
9. Hyperlink your trade publication article in you’re the signature at the bottom of your email and in your company’s email signature.

Blog

10. Transform your expert-level industry knowledge into a unique blog post on your company’s website. Share and showcase the insights from your trade publication article to expand both readerships.
11. Further extend the reach of your trade publication article by repurposing it into a series of targeted blog posts. Each post explores different facets and perspectives of your article, helping you maximize engagement with readers.

Podcasts

12. Take your industry insights and get creative by transforming them into engaging podcast content. Entertain, educate, and inform listeners with a captivating series of audio stories that spotlight the critical findings in your trade publication article.
13. Even if you don’t create podcasts, offer your article as a helpful resource for podcasters. Your expertise could be just the thing they need. Plus, the promotion you get from influential podcasters attracts a wider audience.

Lead Generation and Nurture

14. Engage your audience with an interactive and informative webinar. Use your trade publication article as a resource for this webinar and position yourself as an authority.
15. Your company’s landing pages present an opportunity to showcase your article. Offer your article as a resource on these pages when people visit them.
16. Transform your trade publication article into a PDF that your sales team can use as a lead magnet. Many business buyers want free resources, making this an excellent opportunity to showcase your expertise.
17. More than lead generation, use your PDF article to nurture opportunities with your customers. Your PDF resource moves customers along the pipeline, pushing them closer to making a purchase.

Thought Leadership

18. When making presentations, use your article as your basis to position your company as a subject matter expert. As a result, you become more credible as an information resource.
19. Expand upon the information of your article through whitepapers. Use them to demonstrate your article’s relevance and provide valuable insights.
20. Reach out to industry influencers with your article and invite them to join the conversation. Ask for their perspective, or to share it with their network.
21. Transform your article into an eye-catching infographic to make it easier for readers to consume. Infographics make data in your article more accessible, encouraging more users to use it as a resource.
22. Offer your users insights into the author’s mind through a Q&A session with them. After that, publish the Q&A in various formats across your social media channels.
23. Create a slide deck summarizing key points from the article and share it on SlideShare. Industry professionals use SlideShare as a resource for their presentations. Publishing your slide deck in SlideShare exposes your article and company as a trustworthy industry expert.
24. Elevate your audience’s experience by turning the article into an interactive quiz or other engaging tool. Invite them to test their knowledge and discover more about your topic.
25. Gather insights from your published articles and compile them into a comprehensive special report or white paper to provide in-depth case studies.

Industry Events

26. Make sure your work reaches a wider audience by taking advantage of speaking engagements or industry events. Offer your article as an expert resource.
27. Make the most of your next trade show and use your article as a valuable handout for attendees. Showcase it to increase brand awareness and foster meaningful conversations with potential customers.

Internal Use

28. Give your team the tools to build successful networks with your article. Your article equips them with invaluable resources that position them as experts and helps to extend your reach.
29. Keep internal stakeholders informed of industry trends and your company’s direction by featuring key takeaways from your article in your internal newsletter.
30. Equip your interns and co-op students with the tools they need to become champions of your brand by providing them access to resources, such as your article.
31. Equip your customer success team with an article to provide a more impactful and advantageous experience when interacting with customers.
32. Leverage your article as a powerful resource to inform and improve product-development strategies within your organization.
33. As part of your onboarding program for new employees, introduce them to the expectations and responsibilities within their role with information from your article. It ensures everyone is on the same page from day one.

Sales Enablement

34. Turn your article into an invaluable asset for improving sales and business development success. Tap its potential to give a boost to every step in the process.
35. Leverage your article in internal sales training and development programs to equip employees with the skills needed for successful outcomes.
36. Help your sales team close more deals by providing them with your article packed with helpful information.
37. Transform your article into an informative and visually appealing poster that empowers sales team presentations.

Training

38. Create an online training course on LinkedIn or another platform using the content of your article to help build knowledge.
39. Guide your customers through a unique learning experience by transforming your article into a learning pathway.
40. Provide your article as an invaluable resource for training and equipping support and service teams to be successful.
41. Give your article to the executive team as an invaluable resource for their training. Your article is a resource for professional development and keeping tabs on industry trends.
42. Upload the article to your intranet as a training resource.
43. Use your article to inform and shape the strategic planning process of your company.

Video

44. Reach a bigger audience with your article by creating an engaging video summary and sharing it on social media.
45. Share an exclusive video interview with the author of your article on social media. Give viewers a behind-the-scenes look into their creative process. Get up close and personal.
46. Capture viewers’ attention with a series of short, engaging videos that provide insights into the critical points of your article. Customize each video to highlight important details and help you get your message across.

Partners

47. Get your industry partners involved. Share your article with them and solicit their feedback.
48. Showcase your article during the company’s upcoming earnings call and investor update to emphasize its value.

Publicity

49. Draft a press release to share news of your article’s publication and get people excited about reading it.
50. Share your article as a valuable resource with journalists or writers within the industry.
51. Increase the reach of your article by submitting it to leading industry-specific blogs and online publications.
52. Showcase your article in your company’s annual report to emphasize its significance and to reach a wider audience.
53. Reach key business audiences by submitting your article to prominent publications and media outlets.

Leverage Your Articles with RH Blake

We hope these 53 ways to leverage your trade publication article help you develop ideas to use your content. With some creativity and elbow grease, that one article transforms into many blog posts, social media updates, infographics, and resources.

If you’re looking for more help with digital marketing best practices and how to get the most out of your content strategy, be sure to read the RH Blake guide to developing a digital marketing roadmap.