Written by Dan Konstantinovsky
Strategic Marketing, RH Blake
Eighty-five percent of industrial marketers use content marketing, but only 33% report their organization is clear on what a successful marketing program looks like. These statistics from the Content Marketing Institute reveal an alarming discrepancy. Too many control and automation companies are churning out marketing initiatives with weak foundations. They are not built on effective strategies or current market trends. The results: wasted resources and pitiful ROI.
These misguided efforts are understandable when we look at the current challenges of industrial marketing.
Growth Challenges Solved by Control and Automation-Focused Marketing Agency
First and foremost is the frequent flux of marketing. Control and automation marketers must keep up with myriad technologies and trends. The number of potential customer touchpoints continues to grow. Additionally, buyers have changed, and they continue to change. Marketers must understand and prioritize more marketing options than ever before.
Part of this challenge is to generate, not only more leads, but more of the right kind of leads. Optimized content that drives significant web traffic seems great. However, if this never generates business, these efforts are not producing the desired results. A shift in focus is clearly needed to convert these leads.
A key strategy in these conversions is effective content marketing. This poses a second challenge to marketers: How to influence prospects and channel partners with better control and automation content marketing. This is no easy task, as evidenced by the mere 46% of industrial marketers who report they deliver content consistently. Over the past year, 51% of industrial marketers admit a lack of strategy in this area has contributed to stagnant success.
Control and automation companies face the additional challenge of improving their market share. They want to expand, but it is difficult to maintain marketing strategies that grow with the business. The Content Marketing Institute reports only 33% of industrial marketers say their content marketing strategy has scalability. It’s easy for an organization to trip over out-grown shoes as it tries to leave a larger marketplace footprint.
The final biggest challenge facing industrial marketers is how to enhance margins. To do this, they must maintain razor-sharp initiatives that cut away all the fat and carve out additional market share. While taking risks to invest in new ideas and innovations, marketers must still ensure their endeavors achieve a high return. It’s a difficult balance to maintain.
RH Blake – A Marketing Agency That Uniquely Understands Control and Automation
Not every marketer grasps the intricate details of these challenges. RH Blake leverages 30 years of experience as a control and automation marketing agency to deliver precision solutions. Our clients benefit from our in-depth knowledge of marketing complexities. We’ve successfully grown and adapted with the control and automation industry over three decades, and we continue to innovate to deliver relevant solutions. Our key marketing services include:
- Marketing Strategy & Consulting
- Content Development
- Website Development
- Sales Support Materials & Creative Design
- Channel/Distribution Marketing & Awareness
- Direct Marketing
- Digital Marketing
- Trade Shows & Events
- Media Planning and Buying
A Control and Automation Marketing Agency to Solve Your Industrial Marketing Challenges
More than two-thirds of industrial marketers admit they don’t have the time required to prevent market stagnation. In the last 12 months, fewer than 50% of industrial marketers have undergone any changes that have improved their marketing approach. Perhaps it’s time to try something different.
To take on the challenges of industrial marketing, you need a control and automation marketing agency that is properly equipped for the task. RH Blake faces these challenges head-on and delivers impactful results. We offer:
- Content marketing: Nearly two-thirds of industrial marketing companies point to content creation challenges as a leading factor in their stagnation. RH Blake uses enriched control and automation content marketing to improve the perceived value of your offering.
- Sales enablement: We identify, prioritize and implement the right CRM and marketing automation tools for your control and automation business.
- Lead generation: RH Blake develops a lead generation system that drives and converts visitors into qualified leads and profitable customers.
- Structure: We design and execute a structured, well-positioned marketing program that drives ongoing results.
To begin your successful partnership with the leading control and automation marketing agency, contact RH Blake today.
Experience You Can Trust
A few of the Manufacturing-focused clients we’ve had the privilege to work with: