Objective: Drive more high quality leads and enhance brand recognition through a structured marketing program.
A global leader in motion and control technologies, Parker Hannifin has been engineering success for customers for more than 100 years. Their work in diverse industrial and medical device markets is solving the world’s greatest engineering challenges. With each innovation, Parker introduces offerings that enable engineers to think in new directions and drive performance.
This strategy requires effective marketing programs.
For more than 15 years, RH Blake has partnered with Parker to develop and execute marketing programs to target end-customers and channel partners, and support product launches that appeal to risk-averse engineers. From marketing strategy to content development, this partnership is successfully educating core industries about Parker’s offerings and helping reach new markets.
How we did it:
- Growth strategy development
- Content development educating target customers
- Digital marketing and lead generation campaigns