elesa logoAs a manufacturing business, we are intensely focused on developing qualified leads to drive our sales efforts and growth. Having a marketing partner who understands this and helps us do this is critical. RH Blake has worked with us for more than 20 years, generating leads, building brand recognition and providing strategic recommendations on best practice. With RH Blake, we’ve achieved a 75% lead generation and a 8.3% lead conversion improvement.

Chuck Ballato
General Manager
Elesa North America

elesa logoAs a manufacturing business, we are intensely focused on developing qualified leads to drive our sales efforts and growth. Having a marketing partner who understands this and helps us do this is critical. RH Blake has worked with us for more than 20 years, generating leads, building brand recognition and providing strategic recommendations on best practice. With RH Blake, we’ve achieved a 75% lead generation and a 8.3% lead conversion improvement.

Chuck Ballato General Manager
Elesa North America

elesa collage
Objective:
Drive more high quality leads and enhance brand recognition through a structured marketing program.
Some manufacturers strive to meet standards. Others work to surpass them.
Elesa is a world leader in manufacturing operating elements for use in machine tools, medical devices, packaging systems, electronics and other markets. With a focus on design for function and aesthetics, Elesa has raised the standard for performance and reliability. Elesa’s products, which include lift and pull handles, handwheels and clamping knobs, feature unique engineering that positions this company as the premium solution for ergonomic components.
For more than a decade, RH Blake has partnered with this industry leader to increase brand awareness and drive market growth by educating target customers on the long-term performance benefits of their premium offering. Focusing on strategy development, digital marketing and lead generation campaigns, RH Blake’s efforts have helped increase leads by 75% and improved lead conversion by 8.5%.
How we did it:
  • Growth strategy development
  • Digital marketing and lead generation campaigns

The Results

0%
Lead Generation Improvement
0%
Lead Conversion Improvement

How We Did It:

  • Growth strategy development
  • Digital marketing and lead generation campaigns

Company Background:
ELESA is a leading manufacturer of machine operating elements. ELESA products feature unique and ergonomic designs manufactured from engineering plastics and metallic materials for use in machine tool, medical, electronics and other markets. Serving customers through its global sales network, ELESA specializes in handwheels, clamping knobs, clamping levers, lift and pull handles and other components.
Objective:
Drive more higher quality leads and enhance brand recognition through a structured marketing program.

The Results

0%
Lead Generation Improvement
0%
Lead Conversion Improvement
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