STRATEGY FIRST.
More than 30 years of experience building and executing strategic marketing programs for leading organizations in the manufacturing ecosystem.
STRATEGY FIRST.
More than 30 years of experience building and executing strategic marketing programs for leading organizations in the manufacturing ecosystem.
Key elements of our industrial and manufacturing marketing services and programs include:
Key elements of our industrial and manufacturing marketing services and programs include:
Industrial Marketing Strategy & Consulting
Whether you need market analysis, campaign planning or a product launch strategy, we leverage our proven RH Blake Growth Roadmap™ to analyze key aspects of your industrial or manufacturing business and market, and create an actionable plan for success. Key services include:
"RH Blake has helped us define effective messaging strategies and supported us on multiple projects including product launches and customer awareness campaigns. I would recommend RH Blake for anyone needing marketing support. They are professional, responsive, easy to work with, and most of all effective."
Mike Levesque
Global Product Group Communications Manager
ABB
"We value our 20-plus-year relationship with RH Blake. They have a unique understanding of our engineered services and products and collaborate with us to help us stay ‘on message’ to grow our business in our one-size-doesn’t-fit-all marketplace."
Steve Ostanek,
President
Neundorfer, Inc.
"I have relied on RH Blake as a trusted partner in marketing strategy for many years. They are detail oriented, thought provoking and open minded. No matter the marketing program or growth objective, they find unique ways to solve problems and bring ideas to the table. They are also diligent at project management which is valuable to me as it helps me stay organized and be effective in many aspects of my job. Above all, their staff is always professional and polished and they always strive for perfection."
- Angela Brown,
Marketing Manager
Reuter-Stokes, a Baker Hughes business
"I’ve gotten all that I’d hoped for from the RH Blake Growth Roadmap™ and more. Based on the research and insights, we adjusted our offering scope and sales approach. And this adjustment has been effective at generating new opportunities."
- Diane Reko
President
REKO International
"What sets the team at RH Blake apart is that they truly “get” our business and are able to help us achieve or exceed our goals time and time again. RH Blake consistently brings comprehensive strategies and execution that help us derive ROI from our marketing program including digital, PR, social media platforms, printed marketing collateral and other professional communications. Not only do they have knowledgeable, experienced talent on staff, but they are always enthusiastic, prompt and receptive to our needs."
Jarod Cohen
Marketing Communications Manager
Parker Hannifin Corporation
"RH Blake has helped Factivity increase organic traffic by over 50% and transformed organic lead generation from a seldom and sporadic event to a frequent and consistent process for improvement."
John Leibert,
President
Factivity
Industrial Channel/Distribution Marketing & Awareness
Industrial customers are increasingly moving across channels to get what they want, when they want it. R.H. Blake uniquely understands how and where industrial distributors can add value to a relationship and sales cycle in order to expand margins and enhance loyalty. From targeted digital campaigns to videos to sales support materials, we have a proven track record of developing, implementing and managing highly successful industrial channel marketing programs.
Digital Marketing Services for Industrial and Manufacturing Firms
Why Manufacturing Partners, Not Vendors, Will Win the Future
Three key marketing insights gained after speaking with hundreds of manufacturing leaders who are involved in purchasing complex products and offerings.
Why Manufacturing Partners, Not Vendors, Will Win the Future
Three key marketing insights gained after speaking with hundreds of manufacturing leaders who are involved in purchasing complex products and offerings.
"The RH Blake Growth Roadmap™ helped us validate and better understand how our customers think and make purchase decisions. It also enabled us to better inform our employees on the types of activities we perform that our customers find especially valuable."
David Ortiz,
Vice President & Director of Business Development
MEGA TECHWAY Inc.
"RH Blake has helped us penetrate our target markets by implementing a more end-customer focused marketing approach. Leveraging the insights gained during the initial strategy work, RH Blake has created marketing programs that have generated awareness, preference and leads among a highly technical, risk-averse audience."
Casey Bowes,
CEO
Finish Thompson Inc.
"Our relationship with RH Blake has helped us become stronger and better marketers and grow our business."
Michael Sherwin,
CEO
Columbiana Boiler Company
"RH Blake helped us know what we didn’t know in a way that enabled us to take what we learned and apply it to other parts of our business. Through the creation of their Growth Roadmap and Customer Journey Framework, we were able to better understand the buying habits and process of our catalog customers. Our research project with RH Blake is now helping us create more targeted, pinpointed marketing campaigns. We are on the path to success because of RH Blake's expertise and insight."
Evan Blackwell
Marketing Automation Supervisor
Walsworth
"RH Blake has been an outstanding partner. They deliver creativity, on time, and always so professional. We love working with them because of their perspective, support, and their efficiency in turning projects around quickly."
Samantha Spano
Digital Product Marketing & Communications Manager
Industrial Automation Energy Industries
ABB
"For more than 15 years, RH Blake has been helping us develop successful business strategies and programs across multiple platforms to support our diverse marketing initiatives."
Dennis Daniel,
Division Marketing Services Manager
Parker Hannifin
Content Development for Manufacturers and Industrial Firms
Whether you’re looking to drive awareness for an offering or educate your clients regarding a complex issue, we have proven experience at skillfully guiding manufacturers and industrial firms through the process of telling your story, your way. Talk to us about eBooks, landing page development, product guides, whitepapers, product publicity, feature articles, newsletters, social media, blogging or other ways to increase awareness and build your brand.
Sales Support Materials & Creative Design for Manufacturers and Industrial Firms
From logo development to sales support literature, we are ready to develop the tools you need to showcase your industrial or manufacturing-focused brand and promote your products or services. Our experienced design approach means you get solutions that are practical and effective. When it comes to videos, training tools, incentive programs, product packaging or point-of-purchase design, we start by asking you about desired results and timeframe, so our design, implementation and deliverables are on the mark.
Trade Shows & Events for Manufacturers and Industrial Firms
Effective events and trade shows help manufacturers and industrial firms create new relationships while accelerating the sales cycles for existing opportunities. From custom trade show planning and design to videos and pre/at/post-event marketing programs – R.H. Blake leverages unique industry insights and proven trade show and event expertise to ensure you accomplish your event goals.
Website Development for Manufacturers and Industrial Firms
Has your manufacturing-focused website lost its effectiveness? R.H. Blake has proven experience developing responsive web properties that accelerate your sales cycle by reaching and engaging your customer and prospects. We specialize in building responsive, scalable websites that leverage our deep industrial industry knowledge and proven search-engine-optimization (SEO) processes to deliver online success.
Business Challenges We Solve
Business Challenges We Solve
A few of the clients we have the privilege of working with
Industrial Marketer’s Guide to Creating an Effective Marketing Program
17 chapters to help you create a winning marketing strategy and program
Proven experience developing digital campaigns that attract, engage and nurture the right audience for your offering. Services include :