What’s the takeaway?
When you consider these trends and address them head on, the conclusion is to publish content that is faster and easier to digest, cuts through the clutter and is more appealing to the audience, reduces subject matter expert participation and takes maximum advantage of their knowledge.
One excellent way to do this is with video. Stories told directly by engineers can be compelling and focused. In addition, companies using video enjoy 41% more web traffic from search than non-users. Plus, with YouTube being the second most visited search engine after Google, effective videos should be a key component of any SEO program.
Need help with your content development? Learn more about our new lead-generating video offering RH Blake’s Engineered to View™.