B2B Manufacturing Product Launch Marketing

From developing the strategy to creating effective marketing assets and ensuring a successful feedback mechanism, launching an industrial product presents many challenges. But launching a product to the typically risk-averse, hard-to-reach Engineering audience makes the launch that much more complex. R.H. Blake has deep experience with meaningfully engaging and educating Engineers in a way that helps displace existing suppliers and drives Engineers to consider a different approach, product or technology. This knowledge coupled with proven experience marketing offerings that are technical, have high price tags and lengthy sales cycles enables RH Blake to achieve winning product launches. 

Ready to launch a B2B industrial product? Are you sure?

Download our free Product Launch Roadmap Content Checklist.


    digital marketing roadmap

    Free Download: 5 Key Steps to Developing a Digital Marketing Roadmap

    A Must Have Digital Marketing Guide for Manufacturers

      B2B Manufacturing Product Launch Marketing

      From developing the strategy to creating effective marketing assets and ensuring a successful feedback mechanism, launching an industrial product presents many challenges. But launching a product to the typically risk-averse, hard-to-reach Engineering audience makes the launch that much more complex. R.H. Blake has deep experience with meaningfully engaging and educating Engineers in a way that helps displace existing suppliers and drives Engineers to consider a different approach, product or technology. This knowledge coupled with proven experience marketing offerings that are technical, have high price tags and lengthy sales cycles enables RH Blake to achieve winning product launches. 

      Ready to Launch a B2B industrial product? Are you sure?

      Download our free Product Launch Roadmap Content Checklist.
      digital marketing roadmap

      Free Download: 5 Key Steps to Developing a Digital Marketing Roadmap

      A Must Have Digital Marketing Guide for Manufacturers

        reko logo

        I’ve gotten all that I’d hoped for from the RH Blake Growth Roadmap™ and more. Based on the research and insights, we adjusted our offering scope and sales approach. And this adjustment has been effective at generating new opportunities.”

        diane reko
        Diane Reko
        President
        REKO International

        We’ve developed and executed product launches for

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        abb logo
        jtm logo
        green biologics logo
        chemmasters logo
        clark reliance logo
        omco logo
        neundorfer logo
        columbiana boiler logo

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        “What sets the team at RH Blake apart is that they truly “get” our business and are able to help us achieve or exceed our goals time and time again. RH Blake consistently brings comprehensive strategies and execution that help us derive ROI from our marketing program including digital, PR, social media platforms, printed marketing collateral and other professional communications. Not only do they have knowledgeable, experienced talent on staff, but they are always enthusiastic, prompt and receptive to our needs.”


        Jarrod Cohen
        Marketing Communications Manager
        Parker Hannifin Corporation

        ELESA USA

        Leading industrial manufacturer achieves 75% lead generation growth and an 8.3% lead conversion improvement with RH Blake.

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