Leading Specialty Chemical Marketing Agency Empowering Organizations to Overcome Marketing Challenges
Written by Dan Konstantinovsky
Strategic Marketing, RH Blake
As a marketer at a chemical manufacturing firm, you face growing challenges.
For one thing, you’re expected to understand and prioritize more marketing channels and more customer touchpoints than ever before. You must also keep pace with myriad new technologies, from artificial intelligence to customer data analytics, from marketing automation to omnichannel messaging tools. All coupled with the fact that the buyer journey continues to evolve.
You also face challenges with lead generation, content marketing, market share, and margins.
Four Marketing Challenges Facing Chemical Manufacturers
The most effective chemical manufacturing marketing programs have a strong foundation, one that’s informed by deep customer insights and clear alignment on growth objectives. Unfortunately, too many organizations are more focused on quantity of activities rather than on strategic intent. The results are typically wasted resources and poor ROI. To succeed in today’s rapidly changing marketplace, you must face four marketing challenges.
1. Generating more MQLs
A key challenge for many chemical manufacturers is discovering the most effective marketing approaches and initiatives for their business. Part of your challenge is generating, not just more leads, but more of the right kind of leads. Optimizing your content for search and driving significant web traffic are good ideas, but only if they increase your volume of marketing-qualified leads.
2. Creating consistent marketing content
Chemical marketers know that increasing the quantity and quality of their marketing content drives results. But doing this is tough. Only 46% of industrial marketers report delivering content consistently over the last year. And more than half (51%) admit a lack of strategy has contributed to stagnant results.
3. Increasing market share
Chemical companies face the additional challenge of increasing their market share during a time of tremendous industry upheaval. They want to expand, but it is difficult to maintain marketing strategies that grow with the company. The Content Marketing Institute reports that only 33% of industrial marketers say their content marketing strategy has scalability. It’s easy for an organization to trip over out-grown shoes as it tries to leave a larger marketplace footprint.
4. Increasing margins
The final key challenge facing chemical marketers is enhancing margins. They must maintain razor-sharp initiatives that are efficient. Their marketing efforts must ensure high returns, yet marketers must be willing to invest in new ideas and innovations. The Content Marketing Institute reveals that, while 85% of industrial marketers use content marketing, only 33% report their organization is clear on what a successful marketing program looks like.
RH Blake – Specialty Chemical Marketing Agency for Industrial Marketers
To take on the challenges of chemical marketing, you need a specialty chemical marketing agency that is equipped for the task. RH Blake faces these challenges head-on and delivers impactful results:
- Lead generation:We develop a lead-generation system that drives traffic and converts visitors into qualified leads and profitable customers.
- Content marketing:We use enriched content marketing to improve the perceived value of your offering. Nearly two-thirds of industrial marketing companies point to content creation challenges as a leading factor in their stagnation.
- Sales enablement:We identify, prioritize and implement the right CRM and marketing automation tools for your chemical company.
- Marketing strategy:We design and execute a structured, well-positioned chemical marketing program that drives ongoing results.
RH Blake – A Leading Specialty Chemical Marketing Agency
As a specialty chemical marketing agency, RH Blake leverages 30 years of experience to deliver effective solutions. Our key marketing service offerings are multichannel, and designed to address the needs of today’s buyers, including:
- Marketing Strategy & Consulting
- Sales Support Materials & Creative Design
- Website Development
- Media Planning and Buying
- Channel/Distribution Marketing & Awareness
- Direct Marketing
- Digital Marketing
- Content Development
- Trade Shows & Events
A Specialty Chemical Marketing Agency to Solve Your Chemical Marketing Challenges
If you are ready to see your marketing results improve, let’s talk. To begin your successful partnership with the leading specialty chemical marketing agency, contact RH Blake today.
Experience You Can Trust
A few of the Manufacturing-focused clients we’ve had the privilege to work with:
