Leading Specialty Chemical Marketing Agency Empowering Organizations to Overcome Marketing Challenges

Written by Dan Konstantinovsky
Strategic Marketing, RH Blake

As a marketer at a chemical manufacturing firm, you face growing challenges.

For one thing, you’re expected to understand and prioritize more marketing channels and more customer touchpoints than ever before. You must also keep pace with myriad new technologies, from artificial intelligence to customer data analytics, from marketing automation to omnichannel messaging tools. All coupled with the fact that the buyer journey continues to evolve.

You also face challenges with lead generation, content marketing, market share, and margins.

Four Marketing Challenges Facing Chemical Manufacturers

The most effective chemical manufacturing marketing programs have a strong foundation, one that’s informed by deep customer insights and clear alignment on growth objectives. Unfortunately, too many organizations are more focused on quantity of activities rather than on strategic intent. The results are typically wasted resources and poor ROI. To succeed in today’s rapidly changing marketplace, you must face four marketing challenges.

1. Generating more MQLs

A key challenge for many chemical manufacturers is discovering the most effective marketing approaches and initiatives for their business. Part of your challenge is generating, not just more leads, but more of the right kind of leads. Optimizing your content for search and driving significant web traffic are good ideas, but only if they increase your volume of marketing-qualified leads.

2. Creating consistent marketing content

Chemical marketers know that increasing the quantity and quality of their marketing content drives results. But doing this is tough. Only 46% of industrial marketers report delivering content consistently over the last year. And more than half (51%) admit a lack of strategy has contributed to stagnant results.

3. Increasing market share

Chemical companies face the additional challenge of increasing their market share during a time of tremendous industry upheaval. They want to expand, but it is difficult to maintain marketing strategies that grow with the company. The Content Marketing Institute reports that only 33% of industrial marketers say their content marketing strategy has scalability. It’s easy for an organization to trip over out-grown shoes as it tries to leave a larger marketplace footprint.

4. Increasing margins

The final key challenge facing chemical marketers is enhancing margins. They must maintain razor-sharp initiatives that are efficient. Their marketing efforts must ensure high returns, yet marketers must be willing to invest in new ideas and innovations. The Content Marketing Institute reveals that, while 85% of industrial marketers use content marketing, only 33% report their organization is clear on what a successful marketing program looks like.

RH Blake – Specialty Chemical Marketing Agency for Industrial Marketers

To take on the challenges of chemical marketing, you need a specialty chemical marketing agency that is equipped for the task. RH Blake faces these challenges head-on and delivers impactful results:

  1. Lead generation:We develop a lead-generation system that drives traffic and converts visitors into qualified leads and profitable customers.
  2. Content marketing:We use enriched content marketing to improve the perceived value of your offering. Nearly two-thirds of industrial marketing companies point to content creation challenges as a leading factor in their stagnation.
  3. Sales enablement:We identify, prioritize and implement the right CRM and marketing automation tools for your chemical company.
  4. Marketing strategy:We design and execute a structured, well-positioned chemical marketing program that drives ongoing results.

RH Blake – A Leading Specialty Chemical Marketing Agency

As a specialty chemical marketing agency, RH Blake leverages 30 years of experience to deliver effective solutions. Our key marketing service offerings are multichannel, and designed to address the needs of today’s buyers, including:

  • Marketing Strategy & Consulting
  • Sales Support Materials & Creative Design
  • Website Development
  • Media Planning and Buying
  • Channel/Distribution Marketing & Awareness
  • Direct Marketing
  • Digital Marketing
  • Content Development
  • Trade Shows & Events

A Specialty Chemical Marketing Agency to Solve Your Chemical Marketing Challenges

If you are ready to see your marketing results improve, let’s talk. To begin your successful partnership with the leading specialty chemical marketing agency, contact RH Blake today.

Experience You Can Trust

A few of the Manufacturing-focused clients we’ve had the privilege to work with:

ChemMasters

ChemMasters

Chemical Manufacturing

Learn More >

Parker Hannifin Corp.

Parker Hannifin Corp.

Fortune 250 leader in motion and control technologiesLearn More >
JTM

JTM

Chemical Manufacturing

Learn More >

ABB

ABB

Pioneering Technology Leader
Learn More >
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    20 Questions and Answers for Selecting a Specialty Chemical Marketing Agency

    1. What experience do you have in the specialty chemical sector?

    RH Blake brings over three decades of hands-on marketing experience within the specialty chemical space, helping companies navigate complex messaging for technical products with precision and industry fluency.

    2. Can you provide examples of successful specialty chemical marketing campaigns?

    Yes, we've launched multi-channel campaigns that clearly articulate the value of specialty chemical solutions driving both brand visibility and high-quality lead flow in highly competitive markets.

    3. How do you tailor marketing strategies for different segments within specialty chemicals?

    We create targeted strategies based on the segment’s unique dynamics whether it’s coatings, sealants, additives, or surfactants ensuring that the content speaks directly to the needs of decision-makers.

    4. What channels do you utilize for specialty chemical marketing?

    Our approach blends SEO, paid search, email marketing, social media, and niche trade platforms to reach technical audiences where they research and evaluate chemical solutions.

    5. How do you ensure compliance with industry regulations in your marketing efforts?

    We remain vigilant about current regulations and compliance standards, working closely with internal regulatory and product teams to ensure all communications are accurate and approved.

    6. Can you assist with branding and positioning for specialty chemical companies?

    Absolutely, we help shape brand stories that communicate innovation, reliability, and differentiation critical for standing out in a scientifically sophisticated market.

    7. How do you measure the success of your marketing campaigns?

    We track meaningful metrics like qualified lead volume, funnel conversion, sales impact, and marketing ROI to measure performance and guide optimization.

    8. Do you have experience with B2B marketing in the specialty chemical sector?

    Yes, B2B marketing is our strength, especially in technically driven industries like specialty chemicals, where buyers demand substance and strategic relevance.

    9. How do you handle technical content creation for complex specialty chemical solutions?

    We partner with your chemists, engineers, and product managers to craft content that’s technically accurate yet approachable bridging the gap between science and sales.

    10. Can you support international marketing efforts for specialty chemical companies?

    Yes, our experience includes crafting global campaigns that respect regional regulatory nuances, language preferences, and market behaviors, ensuring consistency and reach.

    11. How do you approach digital transformation in specialty chemical marketing?

    We guide companies in modernizing their marketing stack leveraging automation, analytics, and CRM integration to better engage prospects and measure performance.

    12. What is your process for developing a marketing strategy for a specialty chemical company?

    We begin with a deep-dive discovery into your business goals, customer profiles, and competitive positioning, then design a focused strategy aligned with sales and growth targets.

    13. How do you stay updated with trends and changes in the specialty chemical industry?

    We maintain an active pulse on the industry by engaging with trade publications, attending key conferences, and maintaining dialogue with innovators and technical stakeholders.

    14. Can you provide support for content marketing in the specialty chemical sector?

    Yes, we produce specialized content like technical blogs, whitepapers, and customer case studies that align with the unique purchase journey of chemical buyers.

    15. Do you offer services for event marketing and trade shows in the specialty chemical industry?

    We provide end-to-end support preparing booth materials, driving attendance, coordinating digital follow-ups, and capturing leads to maximize your event investment.

    16. How do you handle crisis communication and reputation management for specialty chemical companies?

    We develop preemptive and responsive communication plans, helping you protect brand integrity and manage stakeholder trust during product issues or regulatory challenges.

    17. What experience do you have with marketing for specialty chemical product manufacturers?

    We've supported manufacturers across various chemical niches crafting campaigns that highlight innovation, performance, and compliance advantages in highly technical environments.

    18. How do you ensure that marketing messages align with technological advancements?

    We work in lockstep with R&D and product teams to ensure marketing keeps pace with new developments reinforcing your brand as a thought leader and innovation driver.

    19. Can you assist with lead generation for specialty chemical companies?

    Yes, we deploy strategic lead gen programs built around high-value content, targeted ads, and landing experiences tailored to attract qualified prospects in the specialty chemical market.

    20. What sets your agency apart in the specialty chemical marketing landscape?

    Our edge lies in combining technical literacy with strategic marketing execution enabling us to translate complex chemical offerings into compelling, results-driven campaigns.