Specialized Medical Device Marketing & Advertising Agency

RH Blake is a leading marketing and advertising agency for medical device manufacturing companies. Leveraging more than 30 years of proven medical device manufacturing marketing experience, we couple unique industry insights with proven marketing best practices to deliver successful marketing programs and campaigns for medical device manufacturers.

Why Choose RH Blake As Your Advertising Agency for Your Medical Device Manufacturing Business

Whether you’re launching your first or 100th product, looking to increase leads or enhance awareness, RH Blake uniquely understands the intricacies of the medical device manufacturing industry. Leveraging this deep level of insight and experience enables us to develop marketing programs that accelerate meaningful engagement with your brand.

Medical Device Manufacturing Marketing Has Evolved

Today’s medical device consumers, purchasers and specifiers are busier, more risk-averse and have a heightened sense of skepticism of marketing than ever before. In fact, with B2B buyers nearly 60% through the sales cycle before contacting a supplier and engineers investing the equivalent of more than one full workday per week consuming content, leading medical device manufacturers are increasingly realizing the value of having an effective marketing and demand generation strategy.

A critical component of the overall marketing strategy is a robust content program which must successfully educate, demonstrate thought leadership and develop trust while favorably positioning your medical device manufacturing firm against your competitors.

Marketing Agency Services for Medical Device Manufacturers

RH Blake’s portfolio of medical device manufacturing-focused marketing services address each phase of the buying cycle. From Awareness to Consideration and Decision, we have experience developing and executing marketing strategies that successfully tell your medical device product story.

Looking for marketing strategies that work for medical device manufacturers?

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    RH Blake’s comprehensive medical device manufacturing marketing offerings include the following key components:

    Marketing Strategy and Consulting – Our proprietary RH Blake Growth Roadmap™ enables us to analyze key aspects of your medical device manufacturing business and create an actionable plan for success. With more than 30 years of manufacturing marketing experience and hundreds of Voice of the Customer interviewees, we have developed a proven framework for success.

    • Content Development – As today’s customers increasingly move across channels to get what they want, RH Blake develops content that drives leads, expands margins and enhances loyalty.
    • Direct Marketing / Digital Marketing – We generate focused campaigns to communicate directly with the right target markets that will achieve your objectives.
    • Advertising – RH Blake develops the cost-effective and engaging vehicles to successfully differentiate your business and make prospects take notice.
    • Public Relations & Communications – Our PR campaigns tell your story in a sophisticated and engaging way.
    • Sales Support Materials & Creative Design – We provide the tools you need to properly showcase your brand and grow your business, while adhering to your timeline and objectives.
    • Trade Shows & Events – Our proven trade show and event expertise allows you to create new relationships and enhance existing opportunities.
    • Website Development – Using our proven website development and SEO processes, RH Blake extends your marketing reach through customer-focused websites.

    Drive Growth for your Medical Device Manufacturing Business

    Medical Device Manufacturing can be a particularly difficult industry for developing successful marketing programs. You can’t afford to risk partnering with an agency that lacks intricate understanding of your space. At RH Blake, we leverage three decades of experience, hundreds of Voice of the Customer research insights and medical device industry-tailored marketing best practices to ensure your success. Our complete portfolio of services consistently result in brand enhancement and business growth.

    We’d love to chat – Contact RH Blake at 216-595-2400 or [email protected].

    Strategy

    Our specialized strategy offering, RH Blake Growth Roadmap™, leverages deep customer insights to inform market opportunity, segmentation, messaging, and offering development.

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    Digital

    Proven experience developing campaigns that attract, engage and nurture the right buyers for your offering.

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    Content

    Driving awareness, generating leads or educating regarding an issue, we have deep expertise at skillfully telling your story, your way.

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    20 Questions and Answers for Selecting a Medical Device Manufacturing Marketing Agency

    1. What experience does RH Blake have in the medical device manufacturing sector?

    RH Blake brings over 30 years of hands-on expertise in crafting strategic marketing programs specifically for medical device manufacturers, helping them boost visibility and drive qualified leads.

    2. How does RH Blake tailor marketing strategies for medical device manufacturers?

    Using the RH Blake Growth Roadmap™, we delve into your business’s dynamics evaluating market position, challenges, and goals to build a customized and scalable marketing approach.

    3. What services does RH Blake offer to support product launches in the medical device industry?

    From market research and buyer persona creation to brand positioning and go-to-market execution, RH Blake provides full-spectrum product launch support to ensure your innovation reaches the right audience.

    4. How does RH Blake help in developing content for technical audiences?

    We produce compelling, technically-sound content that speaks to clinicians, engineers, and procurement teams effectively building trust, educating buyers, and accelerating decision-making.

    5. Can RH Blake assist with digital marketing efforts?

    Yes, RH Blake excels in building targeted digital strategies that connect with medical professionals, generate demand, and nurture prospects across the sales cycle.

    6. What kind of sales support materials can RH Blake provide?

    We develop impactful sales tools such as brochures, technical sheets, and pitch decks that clearly articulate the value and differentiation of your medical device offerings.

    7. Does RH Blake offer website development services?

    Definitely, RH Blake builds performance-driven websites that are tailored to the healthcare space optimized for user experience, lead generation, and compliance.

    8. How does RH Blake approach trade shows and events for clients?

    Our team helps you make the most of industry events through pre-event promotion, strategic messaging, engaging booth experiences, and thoughtful follow-ups to deepen connections.

    9. What is the RH Blake Growth Roadmap™, and how does it benefit medical device manufacturers?

    This proprietary framework blends market intelligence with strategic insight allowing you to identify opportunity segments, refine positioning, and develop offerings that resonate with target audiences.

    10. How does RH Blake ensure that marketing messages align with technological advancements?

    We track industry innovations closely and ensure your messaging reflects your company’s technological leadership and relevance within the evolving medical device landscape.

    11. Can RH Blake assist with lead generation for medical device manufacturers?

    Yes, we craft precision-targeted lead generation campaigns that bring in qualified prospects and support sales growth within the medical device space.

    12. What sets RH Blake apart in the medical device manufacturing marketing landscape?

    Our ability to blend strategic marketing with deep medical device domain knowledge allows us to create programs that are both innovative and measurable delivering real business impact.

    13. How does RH Blake measure the success of marketing campaigns?

    We define clear KPIs like conversion rates, pipeline contribution, and cost per lead and continuously monitor them to optimize performance and ROI.

    14. Does RH Blake have experience with B2B marketing in the medical device manufacturing sector?

    Yes, RH Blake has a strong track record in B2B healthcare marketing, offering solutions that meet the specific communication needs of complex buying committees and technical evaluators.

    15. How does RH Blake handle technical content creation for complex medical device solutions?

    Our team partners with subject matter experts to develop well-researched, technically accurate content that simplifies complex innovations for decision-makers and stakeholders.

    16. Can RH Blake support international marketing efforts for medical device manufacturers?

    Yes, we help clients expand globally by tailoring messaging and campaigns to regional regulatory environments, buyer behaviors, and cultural nuances.

    17. How does RH Blake approach digital transformation in medical device manufacturing marketing?

    We guide clients through the adoption of digital-first marketing, incorporating automation, analytics, and modern tools to elevate engagement and streamline operations.

    18. What is RH Blake's process for developing a marketing strategy for a medical device manufacturer?

    We begin by understanding your brand, your market, and your goals then design a data-informed strategy that targets the right buyers with compelling messaging and tactical execution.

    19. How does RH Blake stay updated with trends and changes in the medical device manufacturing industry?

    Through continuous research, industry networking, and participation in key events and publications, we stay informed on market shifts and emerging opportunities.

    20. Can RH Blake provide support for content marketing in the medical device manufacturing sector?

    Yes, we deliver high-quality, sector-specific content from blog posts to clinical case studies that educates buyers, supports SEO, and reinforces your industry leadership.

    ELESA USA

    Leading industrial manufacturer achieves 75% lead generation growth and an 8.3% lead conversion improvement with RH Blake.