Written by Dan Konstantinovsky
Strategic Marketing, RH Blake
Two-thirds of industrial marketers admit they don’t know what a successful marketing program looks like. Yet, 85% of industrial marketers are currently implementing a content marketing program. Without a clear understanding of what strategies to use, how are they building these programs?
Too many manufacturing companies are churning out marketing initiatives with weak foundations. They are not built on effective strategies or current market trends. The results are wasted resources and pitiful ROI.
These misguided efforts are understandable when we look at the current challenges of industrial marketing.
Chemical Manufacturing Marketing Agency Solving Industrial Marketing Challenges in Chemical Manufacturing
First and foremost is the frequent flux of marketing. Marketers must keep up with myriad technologies and trends. Chemical manufacturing marketers must understand and prioritize more marketing options than ever before.
Buyers have changed, too, and they continue to change. The number of potential customer touchpoints continues to grow. Maintaining effective engagement through the proper channels is a challenging must-do for manufacturers.
Part of this challenge is to generate, not only more leads, but more of the right kind of leads. Long subscriber lists and heavy web traffic seem great. However, if they never generate business, they are not producing the desired results. A shift in focus is clearly needed to convert these leads.
A key strategy in these conversions is effective content marketing. This poses a second challenge to chemical manufacturers: How to influence prospects and channel partners with better content marketing. This is no easy task, considering a mere 46% of industrial marketers report delivering content consistently, and over half of industrial marketers admit a lack of strategy has contributed to stagnant success over the last year.
Chemical manufacturing companies face the additional challenge of improving their market share. They want to expand, but it is difficult to maintain marketing strategies that grow with the company. According to the Content Marketing Institute, only 33% of industrial marketers offer a marketing strategy with scalability. It’s easy for an organization to trip over out-grown shoes as it tries to leave a larger marketplace footprint.
The final biggest challenge facing chemical manufacturing marketers is how to enhance margins. To do this, they must maintain razor-sharp initiatives that cut away all the fat and carve out additional market share. While they must ensure high return, marketers must also be willing to invest in new ideas and innovations. It’s a difficult balance.
RH Blake, Chemical Manufacturing Marketing Agency, Uniquely Understands Chemical Manufacturing Marketing
Not every marketer grasps the intricate details of these challenges. RH Blake leverages 30 years of experience as a chemical manufacturing marketing agency to deliver precision solutions. Our clients benefit from an in-depth knowledge of manufacturing and marketing complexities. We’ve successfully grown and adapted with the industry for more than three decades, and we continue to innovate to deliver relevant solutions. Our key service offerings include:
- Marketing Strategy & Consulting
- Content Development
- Channel/Distribution Marketing & Awareness
- Website Development
- Direct Marketing
- Digital Marketing
- Media Planning and Buying
- Trade Shows & Events
- Sales Support Materials & Creative Design
A Chemical Manufacturing Marketing Agency to Solve Your Manufacturing Marketing Challenges
More than two-thirds of industrial marketers admit they don’t have the time required to prevent market stagnation. In the last 12 months, fewer than 50% have undergone any changes that have improved their marketing approach. Perhaps it’s time to try something different.
To take on the challenges of industrial marketing, you need a chemical manufacturing marketing agency that is properly equipped for the task. RH Blake faces these challenges head-on and delivers impactful results. We offer:
- Structure: We design and execute a structured, well-positioned marketing program that drives ongoing results.
- Content marketing: Nearly two-thirds of industrial marketing companies point to content creation challenges as a leading factor in their stagnation. RH Blake uses enriched content marketing to improve the perceived value of your offering.
- Lead generation: We develop a lead generation system that drives and converts visitors into qualified leads and profitable customers.
- Sales enablement: RH Blake identifies, prioritizes and implements the right CRM and marketing automation tools for your chemical manufacturing company.
To begin your successful partnership with the leading chemical manufacturing marketing agency, contact RH Blake today.
Experience You Can Trust
A few of the Manufacturing-focused clients we’ve had the privilege to work with: