What experience do you have in the industrial automation sector?

With more than 30 years of industrial marketing experience, RH Blake has partnered with automation firms across the spectrum—delivering strategies that blend deep technical knowledge with proven market insight.

Can you provide examples of successful automation marketing campaigns?

Yes, we've executed high-performing campaigns that clearly showcase the value of automation technologies, resulting in stronger market presence and a surge in qualified inquiries.

How do you tailor marketing strategies for different segments within industrial automation?

Our approach adapts to the nuances of each automation niche whether motion control, PLCs, or system integration ensuring messaging directly appeals to engineers, decision-makers, and procurement teams.

What channels do you utilize for automation marketing?

We leverage a data-driven mix of digital channels like search marketing, programmatic ads, targeted content, and professional social networks to reach technical B2B audiences effectively.

How do you ensure compliance with industry regulations in your marketing efforts?

We align with current compliance standards and work with your internal teams to ensure all materials meet sector-specific regulations maintaining both clarity and credibility.

Can you assist with branding and positioning for automation companies?

Yes, we help automation brands articulate their unique value, positioning them as innovation leaders with a clear and differentiated brand voice.

How do you measure the success of your marketing campaigns?

We track campaign performance using conversion data, sales funnel metrics, and ROI analysis so you can see direct impact on your business objectives.

Do you have experience with B2B marketing in the automation sector?

Definitely, our B2B expertise is built for technical markets like automation, where we design marketing plans that reflect complex buying journeys and niche verticals.

How do you handle technical content creation for complex automation solutions?

We collaborate with engineers and product specialists to craft content that’s technically accurate yet accessible, tailored to resonate with automation buyers and specifiers.

Can you support international marketing efforts for automation companies?

Yes, our global marketing strategies incorporate region-specific messaging, compliance, and cultural cues to help automation clients expand across borders.

How do you approach digital transformation in automation marketing?

We guide clients through digital modernization by integrating tools like CRM, analytics, automation platforms, and content systems that improve engagement and lead conversion.

What is your process for developing a marketing strategy for an automation company?

We start with an in-depth discovery phase analyzing your market position, sales goals, and audience personas then build a custom strategy grounded in measurable milestones.

How do you stay updated with trends and changes in the automation industry?

We keep our finger on the pulse through ongoing research, trade publication subscriptions, industry partnerships, and regular attendance at automation-focused conferences.

Can you provide support for content marketing in the automation sector?

Yes, we produce thought leadership content, technical articles, and use-case-driven stories that educate prospects and support your sales process.

Do you offer services for event marketing and trade shows in the automation industry?

Yes, we plan and execute event campaigns from pre-show buzz to post-show follow-ups ensuring maximum ROI from your trade show investments.

How do you handle crisis communication and reputation management for automation companies?

We create structured crisis plans and communication frameworks that help you respond quickly and confidently, preserving trust and brand equity in challenging moments.

What experience do you have with marketing for automation equipment manufacturers?

We’ve worked with manufacturers of control panels, actuators, robotics, and more developing go-to-market strategies that highlight their unique features and performance advantages.

How do you ensure that marketing messages align with technological advancements?

We sync closely with your R&D and product teams to reflect real-time innovation in your messaging ensuring you're seen as a forward-thinking industry leader.

Can you assist with lead generation for automation companies?

Yes, our lead generation programs are fine-tuned to target decision-makers and influencers at every stage of the industrial buying cycle.

What sets your agency apart in the automation marketing landscape?

Our strength lies in understanding both the technical complexity and the business needs of automation firms delivering strategies that generate awareness, build credibility, and drive results.