20 Questions and Answers for Selecting an Industrial Automation Marketing Agency

1. What experience do you have in the industrial automation sector?

With over 30 years of experience, RH Blake has partnered extensively with automation companies, crafting marketing programs that resonate with engineers and decision-makers navigating complex automation technologies.

2. Can you provide examples of successful automation marketing campaigns?

Yes, we've delivered integrated campaigns that clearly demonstrate automation’s ROI and technical advantages boosting engagement, generating qualified leads, and supporting sales outcomes.

3. How do you tailor marketing strategies for different segments within industrial automation?

We fine-tune messaging based on the unique goals of each niche whether it’s robotics, PLCs, motion control, or SCADA systems to ensure relevance and precision in targeting.

4. What channels do you utilize for automation marketing?

Our campaigns blend SEO, paid media, content strategy, and social platforms with industry-specific channels to engage automation buyers at every touchpoint.

5. How do you ensure compliance with industry regulations in your marketing efforts?

We stay aligned with automation standards and safety protocols, ensuring all messaging is reviewed for technical accuracy and regulatory compliance before release.

6. Can you assist with branding and positioning for automation companies?

Yes, we help automation companies create distinctive brands by defining their value proposition and ensuring consistency across all customer-facing materials.

7. How do you measure the success of your marketing campaigns?

We focus on metrics that matter—like marketing-sourced opportunities, sales alignment, and cost-per-lead to evaluate campaign effectiveness and guide future strategies.

8. Do you have experience with B2B marketing in the automation sector?

Yes, B2B is our core strength. We understand the complex buyer journey in automation and develop content and campaigns tailored to engineers, specifiers, and procurement teams.

9. How do you handle technical content creation for complex automation solutions?

We work closely with your internal experts to translate deep technical knowledge into clear, compelling content that educates, informs, and drives action.

10. Can you support international marketing efforts for automation companies?

Absolutely, we build scalable marketing programs that account for localization, cultural sensitivity, and regulatory variation across global markets.

11. How do you approach digital transformation in automation marketing?

We help companies modernize their marketing infrastructure with digital tools, automation platforms, and analytics to better connect with today’s digital-first buyers.

12. What is your process for developing a marketing strategy for an automation company?

Our process starts with stakeholder interviews and competitive analysis, followed by a strategy roadmap that integrates branding, lead generation, and content delivery.

13. How do you stay updated with trends and changes in the automation industry?

We actively follow thought leaders, attend industry events, and engage in ongoing research to ensure our strategies reflect current trends and technological shifts.

14. Can you provide support for content marketing in the automation sector?

Yes, we create highly technical content like application notes, product explainers, and case studies tailored for engineers and influencers in the automation ecosystem.

15. Do you offer services for event marketing and trade shows in the automation industry?

Yes, from booth graphics and lead capture strategies to post-show nurture campaigns, we help maximize your visibility and ROI at trade events.

16. How do you handle crisis communication and reputation management for automation companies?

We develop proactive communication strategies and reactive messaging frameworks to help brands manage crises while preserving stakeholder trust and brand credibility.

17. What experience do you have with marketing for automation equipment manufacturers?

We’ve partnered with OEMs and component manufacturers to create marketing initiatives that showcase innovation, improve product education, and drive channel demand.

18. How do you ensure that marketing messages align with technological advancements?

We work closely with your product and engineering teams to ensure all messaging reflects your latest innovations, ensuring technical integrity and relevance.

19. Can you assist with lead generation for automation companies?

Yes, we implement lead generation strategies that use gated content, targeted ads, and CRM-aligned workflows to attract high-value prospects and accelerate the buying process.

20. What sets your agency apart in the automation marketing landscape?

What makes us different is our deep understanding of industrial buyers, our fluency in technical subject matter, and our ability to turn complex automation concepts into results-driven marketing.