Marketing Agency for Industrial Automation
Industrial Automation Firm? Throw Away the Manual
Your primary challenge as an organization in the industrial automation space isn’t your competition. And it isn’t your offering. It’s your buyer. Buyers of industrial automation hardware, software, and services are unique. They don’t think like other B2B buyers. Their priorities are different. Their challenges are unique. And their buying journey’s are different.
For example, today’s buyers of industrial automation solutions are looking for partners, not products. They want to partner with manufacturers and providers who offer solutions, not simply widgets.
Your buyers are also risk-averse. Engineers responsible for the safe and productive operation of oil refineries, copper mines, chemical processing plants, advanced manufacturing production lines and other complex facilities are allergic to vendors who don’t understand their obsession with unscheduled downtime, overall equipment effectiveness, and safety.
Finally, you face the challenge of unseating an incumbent. Unless your offering is creating a brand-new category (not likely), you face the considerable challenge of persuading risk-averse buyers to switch from their current vendor to you. Large industrial companies don’t like switching suppliers. Switching takes times, consumes human resources, and affects the CAPEX budget.
If you want to succeed in the industrial automation space, you need an entirely new marketing playbook. Which means you need a marketing agency for industrial automation.
RH Blake: The Marketing Agency for Industrial Automation
RH Blake is a marketing agency that specializes in industrial automation. For more than 30 years, we’ve been helping hardware manufacturers and software firms market their industrial automation solutions to industrial companies.
We speak the language of asset performance management, advanced batch management, process power management, distributed control systems, and more. More importantly, we understand the challenges your industrial buyers face. We’re talking carbon emissions, aging workforce, margin pressures, aging assets, data in silos, unplanned downtime, OT malware, rising energy costs, and increasing asset complexity.
We specialize in building marketing and sales programs that generate quality sales leads and accelerate growth. Our deep industry expertise and proprietary RH Blake Growth Roadmap™ allow us to challenge assumptions and help you reach untapped opportunities.
“The global industrial automation market is projected to grow from US$205 billion in 2022 to US$395 billion by 2029, a CAGR of 9.8%.”
Ready to Automate Your ROI?
Partner with RH Blake if your industrial automation firm needs to:
- Position your firm as a strategic, innovative partner and solution provider, not a commodity vendor
- Develop a structured and measurable ongoing marketing program to your industrial buyers
- Improve your margins
- Attract more website traffic
- Generate more high-quality leads
- Increase your marketing ROI
- Enhance awareness among your core market segments
- Improve channel partner mind share
- Ensure your sales teams focusses on high-value activities
- Improve your closing rates
Industrial Automation Marketing Strategy & Consulting
- Strategic Planning
- Opportunity sizing / Market Analysis
- Persona development, including customer journey mapping
- Competitive Assessment
- Product Development Ideation
- Go-to-Market Strategy
- Marketing Plan Development
- Brand Strategy
Industrial Channel/Distribution Marketing & Awareness
- Targeted digital campaigns
- Product-demo videos
- Sales support materials
Digital Marketing Services for Industrial Automation Firms
- Website Design and Development
- Search Engine Marketing
- Search Engine Optimization
- Targeted ABM Marketing
- Marketing Campaigns
Content Development for Industrial Automation Suppliers
- eBooks
- Landing page development
- Product guides
- Whitepapers
- Product publicity
- Feature articles
- Newsletters
- Social media
Sales Support Materials & Creative Design for Industrial Automation Firms
- Logo development
- Sales support literature
- Tools to showcase your industrial automation brand
- Videos
- Training tools
- Incentive programs
Trade Shows & Events for Industrial Automation Manufacturers
- Trade show planning
- Custom design
- Booth videos
- Pre/at/post-event marketing programs
20 Questions and Answers for Selecting an Industrial Automation Marketing Agency
1. What experience do you have in the industrial automation sector?
With over 30 years of experience, RH Blake has partnered extensively with automation companies, crafting marketing programs that resonate with engineers and decision-makers navigating complex automation technologies.2. Can you provide examples of successful automation marketing campaigns?
Yes, we've delivered integrated campaigns that clearly demonstrate automation’s ROI and technical advantages boosting engagement, generating qualified leads, and supporting sales outcomes.3. How do you tailor marketing strategies for different segments within industrial automation?
We fine-tune messaging based on the unique goals of each niche whether it’s robotics, PLCs, motion control, or SCADA systems to ensure relevance and precision in targeting.4. What channels do you utilize for automation marketing?
Our campaigns blend SEO, paid media, content strategy, and social platforms with industry-specific channels to engage automation buyers at every touchpoint.5. How do you ensure compliance with industry regulations in your marketing efforts?
We stay aligned with automation standards and safety protocols, ensuring all messaging is reviewed for technical accuracy and regulatory compliance before release.6. Can you assist with branding and positioning for automation companies?
Yes, we help automation companies create distinctive brands by defining their value proposition and ensuring consistency across all customer-facing materials.7. How do you measure the success of your marketing campaigns?
We focus on metrics that matter—like marketing-sourced opportunities, sales alignment, and cost-per-lead to evaluate campaign effectiveness and guide future strategies.8. Do you have experience with B2B marketing in the automation sector?
Yes, B2B is our core strength. We understand the complex buyer journey in automation and develop content and campaigns tailored to engineers, specifiers, and procurement teams.9. How do you handle technical content creation for complex automation solutions?
We work closely with your internal experts to translate deep technical knowledge into clear, compelling content that educates, informs, and drives action.10. Can you support international marketing efforts for automation companies?
Absolutely, we build scalable marketing programs that account for localization, cultural sensitivity, and regulatory variation across global markets.11. How do you approach digital transformation in automation marketing?
We help companies modernize their marketing infrastructure with digital tools, automation platforms, and analytics to better connect with today’s digital-first buyers.12. What is your process for developing a marketing strategy for an automation company?
Our process starts with stakeholder interviews and competitive analysis, followed by a strategy roadmap that integrates branding, lead generation, and content delivery.13. How do you stay updated with trends and changes in the automation industry?
We actively follow thought leaders, attend industry events, and engage in ongoing research to ensure our strategies reflect current trends and technological shifts.14. Can you provide support for content marketing in the automation sector?
Yes, we create highly technical content like application notes, product explainers, and case studies tailored for engineers and influencers in the automation ecosystem.15. Do you offer services for event marketing and trade shows in the automation industry?
Yes, from booth graphics and lead capture strategies to post-show nurture campaigns, we help maximize your visibility and ROI at trade events.16. How do you handle crisis communication and reputation management for automation companies?
We develop proactive communication strategies and reactive messaging frameworks to help brands manage crises while preserving stakeholder trust and brand credibility.17. What experience do you have with marketing for automation equipment manufacturers?
We’ve partnered with OEMs and component manufacturers to create marketing initiatives that showcase innovation, improve product education, and drive channel demand.18. How do you ensure that marketing messages align with technological advancements?
We work closely with your product and engineering teams to ensure all messaging reflects your latest innovations, ensuring technical integrity and relevance.19. Can you assist with lead generation for automation companies?
Yes, we implement lead generation strategies that use gated content, targeted ads, and CRM-aligned workflows to attract high-value prospects and accelerate the buying process.20. What sets your agency apart in the automation marketing landscape?
What makes us different is our deep understanding of industrial buyers, our fluency in technical subject matter, and our ability to turn complex automation concepts into results-driven marketing.Related work examples

Are you perceived as a vendor or partner (and why it matters)?
Key marketing insights gained after speaking with hundreds of manufacturing leaders who are involved in purchasing complex products and offerings.
