Best Manufacturing Marketing Agency for Industrial Automation

In today’s rapidly evolving industrial landscape, effective marketing for industrial automation manufacturers demands more than a generic approach. You require a partner who genuinely understands how to position complex technological offerings within a highly competitive, efficiency-driven market.

This is where RH Blake truly distinguishes itself. As a top manufacturing marketing agency for industrial automation companies, we specialize in helping OEMs, component suppliers, and industrial service providers forge powerful connections with key decision-makers across diverse automated operations. From developing astute digital content strategies to executing precise ABM campaigns and crafting impactful sales enablement tools, our programs are meticulously designed to deliver demonstrable results across often lengthy sales cycles.

Tailored Marketing for the Industrial Automation Buying Journey

We recognize that industrial automation buyers are distinct. They are not influenced by vague claims or generic content. Instead, they are highly technical, rigorously discerning, and inherently skeptical of anything that lacks specific detail or verifiable credibility. Our extensive research, highlighted in the RH Blake Thought Leadership Report, indicates that 78% of industrial buyers prioritize deeper insights and clear proof of ROI before committing to a sales engagement.

This profound understanding guides our process. We develop robust messaging frameworks, highly technical content, and targeted campaigns that resonate directly with the distinct information needs of the controls engineer, the plant manager, and the VP of Operations.

digital marketing roadmap

Free Download: 5 Key Steps to Developing a Digital Marketing Roadmap

A Must Have Digital Marketing Guide for Manufacturers



    Our marketing strategies are carefully constructed to:

    • Align seamlessly with intricate industry buying cycles and crucial project budgeting considerations.
    • Emphasize critical efficiency gains, enhanced safety, increased productivity, and scalable ROI.
    • Empower your sales team with highly relevant, application-specific tools and compelling use-case content.

    Strategic Lead Generation for Industrial Automation Manufacturing

    Our integrated lead generation programs are custom-designed for B2B manufacturers actively serving the industrial automation sector. Whether your company provides cutting-edge robotics, sophisticated control systems, advanced sensors, or expert integration services, we offer the strategic support to help you:

    • Bolster visibility through highly-targeted SEO and intelligent paid search initiatives.
    • Engage engineers and specifiers effectively via valuable gated content and expert technical webinars.
    • Launch strategic campaigns synchronized with Industry 4.0 trends, evolving regulatory changes, or crucial system upgrade cycles.

    We are steadfast in our commitment to tangible results, not superficial metrics. Every program we build is rigorously measured against Key Performance Indicators directly tied to verifiable business outcomes: driving sales conversations, securing qualified leads, facilitating RFQ submissions, and demonstrating undeniable pipeline impact.

    Industrial Automation Clients Partner with RH Blake Because We Understand:

    • The inherent complexity of integrating diverse automation technologies.
    • The paramount importance of uptime, unwavering reliability, and absolute precision.
    • The nuanced art of selling industrial solutions into both brownfield and greenfield projects.
    • The critical role of ROI in terms of labor savings, increased throughput, and significant error reduction.

    With over four decades of manufacturing marketing experience, we possess a proven track record of empowering industrial automation brands to clarify their message, generate substantial demand, and equip their sales teams to win more deals, faster.

    Case Study

    Helping ABB Promote New Process Automation Offerings

    Challenge

    ABB continually innovates within the process automation sector, launching new products and services aimed at helping industrial customers optimize operations. They needed a marketing partner to help build awareness and preference for these offerings among key decision-makers in manufacturing, energy, and utilities.

    Solution

    RH Blake works with ABB to support the launch of new process automation solutions by creating targeted, high-impact content. We develop technical articles, brochures, white papers, videos, social media posts, blog posts and more, all crafted to communicate the value of ABB’s offerings and position them as a leader in automation.

    Result

    Through strategic content support across multiple channels, ABB has strengthened its market presence and accelerated the adoption of its process automation technologies.

    Partner with RH Blake

    If your search is for a manufacturing marketing agency that holds a deep, practical understanding of the industrial automation industry—one that consistently delivers insight-driven strategy, high-quality leads, and truly compelling sales tools—RH Blake is the indispensable partner you’ve been seeking. Ready to modernize your marketing approach and accelerate growth within the industrial automation sector? Let’s talk. Book your strategy call.