You mentioned the quarterly content meeting. So, you know, one area that one objective, I guess, is when you’re communicating some complex, maybe solutions or offerings, you need to lean on the subject matter experts – the internal ones to kind of extract, do a little brain transplant and you try to extract as much as you can from them and position it effectively. Internally for you guys how does that process work as far as when you’re creating a blog post? So when you’re creating a piece of content historically, how have you dove into the subject matter experts and gotten out what you need? What’s kind of working?
So I think one you really have to offer – you really have to give the person you’re interviewing some context as to what your goals are, get some background information. Then really ask a lot of open ended questions and really focus on – the who, what, why, where, when and how. Also use other third party sources that can help the interview process as well. We as marketers, we can’t really be experts in everything. So we heavily lean on our current marketing partners to do some of the heavy lifting as well when it comes to writing up and publishing content.