Excellent! Let me change gears a little bit, and I realize, you wear many different hats and but if you were building a marketing team today, what are some of the skills that maybe you would look for in building up those capabilities internally? What would a perfect team kind of look like?
I think, again, because we’re close to manufacturing, really, we need to have a lot more content that’s relevant to the folks building the equipment.
So in my world, the marketing team has roles and people with skills that have a good handle on technology and the types of manufacturing as a general forms of manufacturing. They have a little bit of background there. So maybe they’ve taken a few extra electives or did an internship with a manufacturing company, and they understand the basis and basic trials of manufacturing and have that as a general overview. But then they have the capability and willingness to learn about the specifics, because when you run into another industry and you need to market to them, you’re going to need to understand those specific problems and be able to learn about that — you’ve got to be willing to do that.
So I think that’s a big portion of marketing to manufacturers. Of course, they all need to be versed on the social media aspects of marketing, that’s huge more than it ever was, and they have to study how to build on those platforms and bring in those clients that are there out there and they have their finger on the pulse of all the newest and latest platforms. Maybe not to get on there right away, but to understand that there is this ramp up of these platforms as they’re coming up.
When’s the right time to use them? Some of these things are for fun today, but tomorrow they’ll be used for reaching potential clients. So you might have been reaching out on Twitter for a few years and trying to get your two hundred and eighty words right, but now you’re on TikTok and you’re trying to get that out in 15 seconds of a video and maybe that’s not relevant for manufacturing today, but at some point it could be so, you know, having somebody who’s got their finger on the pulse of that and understanding when the right time is to be doing B2B marketing on these platforms is going to be a huge help.