Leading Test and Measurement Marketing Agency Empowering Organizations to Overcome Marketing Challenges

Written by Dan Konstantinovsky
Strategic Marketing, RH Blake

Too many test and measurement companies are churning out marketing initiatives with weak foundations. They are not built on effective strategies or current market trends. The results are wasted resources and pitiful ROI.

How do we know this is happening? The Content Marketing Institute has revealed an alarming discrepancy in marketing statistics. While 85% of industrial marketers use content marketing, only 33% report their organization is clear on what a successful marketing program looks like.

These misguided efforts are understandable when we look at the current challenges of industrial marketing.

Test and Measurement Marketing Agency Solving Industrial Marketing Challenges

First and foremost is the frequent flux of marketing. Test and measurement marketers must keep up with myriad technologies and trends. Additionally, buyers have changed, and they continue to change. The number of potential customer touchpoints continues to grow. Marketers must understand and prioritize more test and measurement marketing options than ever before.

Part of this challenge is to generate, not only more leads, but more of the right kind of leads. Heavy web traffic and lengthy subscriber lists seem great. However, if these never generate business, they are not producing the desired results. A shift in focus is clearly needed to convert these leads.

A key strategy in these conversions is effective content marketing. This poses a second challenge to marketers: How to influence prospects and channel partners with better test and measurement content marketing. This is clearly no easy task, considering only 46% of industrial marketers report delivering content consistently, and 51% admit a lack of strategy has contributed to stagnant success over the last year.

Test and measurement companies face the additional challenge of improving their market share. They want to expand, but it is difficult to maintain test and measurement marketing strategies that grow with the company. The Content Marketing Institute reports only 33% of industrial marketers say their content marketing strategy has scalability. It’s easy for an organization to trip over out-grown shoes as it tries to leave a larger marketplace footprint.

The final biggest challenge facing industrial marketers is how to enhance margins. To do this, they must maintain razor-sharp initiatives that cut away all the fat and carve out additional market share. Their marketing endeavors must ensure high return while also branching out to invest in new ideas and innovations. It’s a difficult balance to maintain.

RH Blake, Specialized Test and Measurement Marketing Agency, Uniquely Understands Industrial Marketing for Test and Measurement

Not every marketer grasps the intricate details of these challenges. RH Blake leverages 30 years of experience as a test and measurement marketing agency to deliver precision solutions. Our clients benefit from an in-depth knowledge of marketing complexities. We’ve successfully grown and adapted with the test and measurement industry over three decades, and we continue to innovate to deliver relevant solutions. Our complete line of service offerings includes:

  • Marketing Strategy & Consulting
  • Channel/Distribution Marketing & Awareness
  • Direct Marketing
  • Digital Marketing
  • Website Development
  • Media Planning and Buying
  • Content Development
  • Trade Shows & Events
  • Sales Support Materials & Creative Design

A Test and Measurement Marketing Agency to Solve Your Industrial Marketing Challenges

In the last 12 months, less than half of industrial marketers have undergone any changes that have improved their marketing approach. More than 66% admit they don’t have the time required to prevent market stagnation. Perhaps it’s time to try something different.

To take on the challenges of industrial marketing, you need a test and measurement marketing agency that is properly equipped for the task. RH Blake faces these challenges head-on and delivers impactful results. We provide:

  • Structure: RH Blake designs and executes a structured, well-positioned marketing program that drives ongoing results.
  • Lead generation: We develop a lead generation system that drives and converts visitors into qualified leads and profitable customers.
  • Content marketing: Nearly two-thirds of industrial marketing companies point to content creation challenges as a leading factor in their stagnation. RH Blake uses enriched content marketing to improve the perceived value of your offering.
  • Sales enablement: RH Blake identifies, prioritizes and implements the right CRM and marketing automation tools for your test and measurement company.

To begin your successful partnership with the leading test and measurement marketing agency, contact RH Blake today.

Experience You Can Trust

A few of the Manufacturing-focused clients we’ve had the privilege to work with:

OMCO

OMCO

MetalworkingLearn More >
Parker Hannifin Corp.

Parker Hannifin Corp.

Fortune 250 leader in motion and control technologiesLearn More >
Columbiana Boiler Co.

Columbiana Boiler Co.

Galvanizing & Caustic Chemical ContainmentLearn More >
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    20 Questions and Answers for Selecting a Test & Measurement Marketing Agency

    1. What experience does RH Blake have in the test and measurement sector?

    With more than three decades of B2B marketing experience, RH Blake has partnered with numerous companies in the test and measurement space, helping them drive strategic growth through marketing tailored to technical industries.

    2. How does RH Blake tailor marketing strategies for test and measurement companies?

    Using their proprietary RH Blake Growth Roadmap™, they dive deep into your company’s landscape examining goals, competitors, and customer needs to create highly targeted and results-driven marketing strategies.

    3. What services does RH Blake offer to support product launches in the test and measurement industry?

    RH Blake offers end-to-end launch support, including everything from strategic ideation and market opportunity analysis to audience profiling, competitive reviews, brand development, and complete go-to-market planning.

    4. How does RH Blake help in developing content for technical audiences?

    They specialize in translating complex technology into clear, persuasive content educating technical stakeholders through assets that not only inform but also inspire action.

    5. Can RH Blake assist with digital marketing efforts?

    Yes, RH Blake delivers digital campaigns designed to reach and convert technical buyers, leveraging platforms that maximize visibility and engagement throughout the buyer journey.

    6. What kind of sales support materials can RH Blake provide?

    From detailed datasheets and brochures to persuasive sales tools, RH Blake creates high-impact collateral that empowers sales teams and effectively communicates product value.

    7. Does RH Blake offer website development services?

    Absolutely, they design and build responsive, user-centric websites that amplify your brand, drive traffic, and support your broader marketing and sales objectives.

    8. How does RH Blake approach trade shows and events for clients?

    They offer full-scale trade show support from booth design to messaging strategy ensuring your brand makes a lasting impression and maximizes face-to-face marketing opportunities.

    9. What is the RH Blake Growth Roadmap™, and how does it benefit test and measurement companies?

    It’s a structured, data-informed approach that reveals customer insights, refines messaging, segments audiences, and guides strategic development providing a clear path to marketing success in technical markets.

    10. How does RH Blake ensure that marketing messages align with technological advancements?

    By staying closely aligned with the latest tech trends and innovations, they ensure your marketing remains relevant and reflective of the cutting-edge solutions your company offers.

    11. Can RH Blake assist with lead generation for test and measurement companies?

    Yes, they craft precise lead generation programs that identify, attract, and convert high-potential buyers, fueling your pipeline with qualified opportunities.

    12. What sets RH Blake apart in the test and measurement marketing landscape?

    Their unmatched combination of technical knowledge, marketing precision, and dedication to ROI-driven results positions them as a standout partner in the test and measurement space.

    13. How does RH Blake measure the success of marketing campaigns?

    RH Blake tracks key performance indicators such as engagement metrics, lead quality, and ROI, allowing for continuous refinement and optimal campaign performance.

    14. Does RH Blake have experience with B2B marketing in the test and measurement sector?

    Yes, they have deep B2B expertise and understand the nuances of marketing technical products to engineers, procurement teams, and other industrial decision-makers.

    15. How does RH Blake handle technical content creation for complex test and measurement solutions?

    They collaborate with industry experts to produce clear, technically accurate, and engaging content that supports education and decision-making across complex product lines.

    16. Can RH Blake support international marketing efforts for test and measurement companies?

    Yes, RH Blake designs global marketing initiatives that respect cultural differences and regulatory requirements while delivering consistent brand messaging across regions.

    17. How does RH Blake approach digital transformation in test and measurement marketing?

    They guide clients through digital evolution, integrating modern tools and automation strategies that improve outreach, customer experience, and internal marketing efficiency.

    18. What is RH Blake's process for developing a marketing strategy for a test and measurement company?

    They begin with in-depth discovery and market research, then build a tailored strategy that aligns with your company’s vision, target markets, and growth objectives.

    19. How does RH Blake stay updated with trends and changes in the test and measurement industry?

    Through continuous industry monitoring, participation in events, and engagement with technical publications, they maintain a sharp understanding of shifts in the test and measurement space.

    20. Can RH Blake provide support for content marketing in the test and measurement sector?

    Yes, they offer a full suite of content marketing services ranging from blogs to in-depth white papers crafted to educate, inform, and influence your technical audience.