Leading Control and Automation Marketing Agency Empowering Organizations to Overcome Marketing Challenges
Written by Dan Konstantinovsky
Strategic Marketing, RH Blake
Eighty-five percent of industrial marketers use content marketing, but only 33% report their organization is clear on what a successful marketing program looks like. These statistics from the Content Marketing Institute reveal an alarming discrepancy. Too many control and automation companies are churning out marketing initiatives with weak foundations. They are not built on effective strategies or current market trends. The results: wasted resources and pitiful ROI.
These misguided efforts are understandable when we look at the current challenges of industrial marketing.
Growth Challenges Solved by Control and Automation-Focused Marketing Agency
First and foremost is the frequent flux of marketing. Control and automation marketers must keep up with myriad technologies and trends. The number of potential customer touchpoints continues to grow. Additionally, buyers have changed, and they continue to change. Marketers must understand and prioritize more marketing options than ever before.
Part of this challenge is to generate, not only more leads, but more of the right kind of leads. Optimized content that drives significant web traffic seems great. However, if this never generates business, these efforts are not producing the desired results. A shift in focus is clearly needed to convert these leads.
A key strategy in these conversions is effective content marketing. This poses a second challenge to marketers: How to influence prospects and channel partners with better control and automation content marketing. This is no easy task, as evidenced by the mere 46% of industrial marketers who report they deliver content consistently. Over the past year, 51% of industrial marketers admit a lack of strategy in this area has contributed to stagnant success.
Control and automation companies face the additional challenge of improving their market share. They want to expand, but it is difficult to maintain marketing strategies that grow with the business. The Content Marketing Institute reports only 33% of industrial marketers say their content marketing strategy has scalability. It’s easy for an organization to trip over out-grown shoes as it tries to leave a larger marketplace footprint.
The final biggest challenge facing industrial marketers is how to enhance margins. To do this, they must maintain razor-sharp initiatives that cut away all the fat and carve out additional market share. While taking risks to invest in new ideas and innovations, marketers must still ensure their endeavors achieve a high return. It’s a difficult balance to maintain.
RH Blake – A Marketing Agency That Uniquely Understands Control and Automation
Not every marketer grasps the intricate details of these challenges. RH Blake leverages 30 years of experience as a control and automation marketing agency to deliver precision solutions. Our clients benefit from our in-depth knowledge of marketing complexities. We’ve successfully grown and adapted with the control and automation industry over three decades, and we continue to innovate to deliver relevant solutions. Our key marketing services include:
- Marketing Strategy & Consulting
- Content Development
- Website Development
- Sales Support Materials & Creative Design
- Channel/Distribution Marketing & Awareness
- Direct Marketing
- Digital Marketing
- Trade Shows & Events
- Media Planning and Buying
A Control and Automation Marketing Agency to Solve Your Industrial Marketing Challenges
More than two-thirds of industrial marketers admit they don’t have the time required to prevent market stagnation. In the last 12 months, fewer than 50% of industrial marketers have undergone any changes that have improved their marketing approach. Perhaps it’s time to try something different.
To take on the challenges of industrial marketing, you need a control and automation marketing agency that is properly equipped for the task. RH Blake faces these challenges head-on and delivers impactful results. We offer:
- Content marketing: Nearly two-thirds of industrial marketing companies point to content creation challenges as a leading factor in their stagnation. RH Blake uses enriched control and automation content marketing to improve the perceived value of your offering.
- Sales enablement: We identify, prioritize and implement the right CRM and marketing automation tools for your control and automation business.
- Lead generation: RH Blake develops a lead generation system that drives and converts visitors into qualified leads and profitable customers.
- Structure: We design and execute a structured, well-positioned marketing program that drives ongoing results.
To begin your successful partnership with the leading control and automation marketing agency, contact RH Blake today.
Experience You Can Trust
A few of the Manufacturing-focused clients we’ve had the privilege to work with:
Free Download: 5 Key Steps to Developing a Digital Marketing Roadmap
A Must Have Digital Marketing Guide for Manufacturers
20 Questions and Answers for Selecting a Control Automation Marketing Agency
1. What experience do you have in the control automation sector?
With over three decades in industrial marketing, RH Blake has partnered with numerous control automation firms, crafting strategies that translate complex systems into clear, compelling marketing messages.
2. Can you provide examples of successful control automation marketing campaigns?
Certainly, we’ve launched high-performing campaigns that simplified technical benefits for wider audiences resulting in stronger brand visibility and significant lead growth.
3. How do you tailor marketing strategies for different segments within control automation?
We adapt messaging and tactics to fit the nuances of each technology whether it's PLCs, SCADA, or DCS ensuring relevance for the technical and operational needs of each audience segment.
4. What channels do you utilize for control automation marketing?
We implement a multichannel digital strategy leveraging SEO, paid advertising, content creation, and targeted social media to capture attention across the industrial buying journey.
5. How do you ensure compliance with industry regulations in your marketing efforts?
We stay current with regulatory standards to make sure that every piece of content is both accurate and compliant protecting your brand while promoting your technology.
6. Can you assist with branding and positioning for control automation companies?
Yes, we help shape a strong, differentiated brand presence, refining positioning so control automation companies stand out in a crowded, highly technical marketplace.
7. How do you measure the success of your marketing campaigns?
We focus on measurable outcomes such as qualified lead volume, engagement analytics, and ROI to evaluate performance and fine-tune strategies for continuous improvement.
8. Do you have experience with B2B marketing in the control automation sector?
Absolutely, our team is well-versed in B2B dynamics and understands how to navigate the extended buying cycles and technical requirements common in control automation.
9. How do you handle technical content creation for complex control automation solutions?
We work closely with your technical staff to distill complex details into informative, accessible content that speaks to engineers and decision-makers alike.
10. Can you support international marketing efforts for control automation companies?
Yes, we develop globally adaptable marketing strategies that account for regional nuances, ensuring consistent messaging across international markets.
11. How do you approach digital transformation in control automation marketing?
We guide companies through the integration of modern marketing tools like marketing automation and analytics ensuring your strategy evolves with the digital landscape.
12. What is your process for developing a marketing strategy for a control automation company?
We begin with an in-depth discovery session, define your audience and market positioning, then build a customized roadmap aligned with your growth and innovation goals.
13. How do you stay updated with trends and changes in the control automation industry?
Our team keeps a pulse on the industry through research, trade shows, and publications so our marketing reflects the latest in technology, standards, and buyer behavior.
14. Can you provide support for content marketing in the control automation sector?
Yes, from technical blog posts to detailed case studies, we create authoritative content designed to educate prospects and establish your brand as a trusted expert.
15. Do you offer services for event marketing and trade shows in the control automation industry?
We provide end-to-end support helping you build pre-show buzz, drive booth traffic, and follow up effectively after events to maximize return on investment.
16. How do you handle crisis communication and reputation management for control automation companies?
We develop proactive crisis response plans and reputation strategies that help protect your brand image during unforeseen challenges.
17. What experience do you have with marketing for control automation equipment manufacturers?
We’ve worked with several control equipment manufacturers, spotlighting innovation and performance through targeted campaigns that resonate with buyers and specifiers.
18. How do you ensure that marketing messages align with technological advancements?
We collaborate with internal teams to accurately convey innovation ensuring that your marketing evolves alongside your product development roadmap.
19. Can you assist with lead generation for control automation companies?
Yes, we design lead generation programs focused on identifying, attracting, and nurturing high-value prospects throughout the complex B2B sales funnel.
20. What sets your agency apart in the control automation marketing landscape?
Our industry focus, technical fluency, and results-driven mindset make RH Blake a standout partner for control automation firms seeking marketing that truly moves the needle.