RH Blake positions AeroGo as the premier choice for material-transport solutions among Fortune 500 engineers

TL/DR

AeroGo, a manufacturer specializing in industrial material handling in heavy-material transport, struggled to gain visibility among Fortune 500 engineers who were unaware of their technological alternatives. RH Blake utilized the RH Blake Growth Roadmap™ to deploy SEO content, Google Adwords, and thought leadership tools to educate the market. This strategic intervention successfully increased brand awareness and positioned AeroGo as a top-tier solution for complex industrial material handling.

Company

AeroGo, Inc. is a premier manufacturer of innovative load-moving systems and air caster products. Since 1967, the company has specialized in engineering solutions that move heavy, awkward, or sensitive loads within industrial facilities. Headquartered in Seattle, AeroGo operates an ISO 9001-certified manufacturing facility spanning over 45,000 square feet dedicated to aluminum and steel fabrication, as well as mechanical and electrical assembly.

AeroGo serves a wide range of high-stakes industries, including Aerospace, Defense, Power Generation, Nuclear, and Spacecraft. Their technology—which utilizes both wheels and hovercraft (air caster) technology—provides a safe, efficient, and cost-effective alternative to traditional material handling methods like overhead cranes, forklifts, or rail systems. This is particularly critical for discrete manufacturers needing to move equipment weighing between 500 pounds and 5,000 tons during facility redesigns or safety initiatives.

What sets AeroGo apart is its engineering-heavy approach. Every project team is led by a specialized Project Manager or Engineer who oversees the entire lifecycle from initial design and technical documentation to installation, training, and operation. With a worldwide network of regional managers and distributors, AeroGo ensures that companies of all sizes have access to expert technical support and innovative solutions for their most complex and unique load-moving challenges.

Situation

Although AeroGo leads the industry in designing specialized transfer carts and material transport systems for high-stakes environments, such as aerospace and power generation, the company struggled to capture the attention of technical decision-makers at major corporations.

Invisible Alternatives

Engineers at Fortune 500 firms frequently require systems to move heavy machinery safely and flexibly. However, many of these professionals were unaware that AeroGo’s specialized technology existed as a viable alternative to traditional methods. This lack of awareness meant that even when engineers actively sought material-handling solutions, they failed to include AeroGo in their evaluation process. Consequently, AeroGo often lost potential business not due to a lack of capability, but because the brand was  invisible during the critical early stages of the technical research phase.

Late-Stage Engagement

Because AeroGo lacked a strong digital presence early in the buying journey, they missed the opportunity to educate engineers before purchasing decisions were finalized. Reaching these decision-makers only after they had committed to a specific handling approach made it difficult to pivot them toward AeroGo’s unique offerings. The company needed to shift its visibility forward in the sales cycle to influence project specifications. Without a way to target engineers researching competing technologies, AeroGo could not demonstrate how their engineering-heavy solutions provided superior safety and flexibility.

Solution

To bridge the gap between invisible alternatives and actual visibility, RH Blake implemented a strategic growth plan designed to educate the market. This approach utilized technical content and targeted digital advertising to position AeroGo’s material-transport systems as the superior engineering choice.

The RH Blake Growth Roadmap™

RH Blake utilized the RH Blake Growth Roadmap™ to establish a foundation for long-term market penetration. We developed SEO-focused articles and comparative landing pages specifically designed to capture the attention of engineers earlier in their buying journey. By focusing on technical details through educational videos and infographics, the strategy highlighted the specific benefits of AeroGo’s transport systems over traditional methods. This redirected engineers from their usual research patterns toward AeroGo’s flexible, engineering-heavy solutions, ensuring the brand became a primary consideration for Fortune 500 projects.

Targeted Digital Presence and Authority

To disrupt the status quo, RH Blake launched a Google Adwords campaign that specifically targeted competing technologies, diverting high-intent traffic to AeroGo’s platform. They further solidified AeroGo’s authority by creating high-value thought leadership lead generators, including eBooks and an Innovation Award program. Supported by ongoing social media management, these efforts provided engineers with the technical validation needed to move away from legacy solutions. This multi-channel approach ensured that AeroGo didn’t just reach decision-makers but actively influenced their specifications through demonstrated expertise and innovative leadership.

Results

RH Blake’s comprehensive marketing strategy successfully bridged the gap between AeroGo’s specialized technology and the technical decision-makers who need it most. By focusing on early-stage engagement, RH Blake transformed the brand into a prominent choice for complex material handling.

Enhanced Market Visibility

The strategic deployment of SEO-focused thought leadership and targeted Google Adwords captured the attention of engineers at the start of their buying journey. By focusing on competing technologies, RH Blake redirected traffic toward AeroGo, ensuring the brand appeared during the critical research phase of Fortune 500 firms. This approach eliminated the company’s invisibility, positioning their unique material-transport systems as a premier alternative to traditional methods for moving heavy equipment throughout industrial facilities.

Technical Authority and Influence

The introduction of eBooks, infographics, and the Innovation Award program established AeroGo as an authoritative voice in material handling. These thought-leadership lead generators provided engineers with the technical validation necessary to recommend AeroGo. Supported by comparative landing pages and social media management, these efforts educated the market on the safety and flexibility of AeroGo’s solutions. This shift in perception ensured that AeroGo was perceived no longer as just a vendor, but as a strategic partner for engineering-heavy projects.