Creating awareness and thought leadership in the semiconductor market.
Creating awareness and thought leadership in the semiconductor market.
Customer Challenge:
Customer Challenge:
How we helped:
Creating marketing programs and assets that drive awareness and engagement
ABB relies on RH Blake as a core part of its structured global product launch process. Leveraging more than 30 years of marketing and content development best practices, RH Blake helps ensure ABB’s launches into new markets, geographies, and channels are effective.
In addition to helping support product launches, RH Blake partners with ABB marketing leaders and subject matter experts across numerous divisions to develop content for high-value offerings with long and complex sales cycles. Leveraging a deep understanding of the industrial ecosystem coupled with proven marketing approaches enables us to provide distinct value for ABB.
How we helped:
Creating marketing programs and assets that drive awareness and engagement
RHBlake performed Voice of the Customer including a number of internal workshops to develop differentiated messaging, campaign themes, and provide recommendations for external Go-to-Market plan. This campaign was deployed across integrated channels and drove targeted awareness and opportunities.
Following the success of this campaign, RHBlake was asked for similar support with a novel technology platform (TREO) where we followed the Growth Roadmap™ approach to name and help launch the platform.
Our Services:
RH Blake Growth Roadmap™
Messaging Framework
Campaign Theme Framework
Webpages
Blog Posts
Videos
Whitepaper
Our Services:
RH Blake Growth Roadmap™
Messaging Framework
Campaign Theme Framework
Webpages
Blog Posts
Videos
Whitepaper