B2B Manufacturing Buyer Journey Study

Insights into the Manufacturing Buyer’s Mind:

How Complex Purchase Decisions Are Made and
How You Can Create a Smarter Marketing Program

RHBlake’s B2B Manufacturing Buying Journey Study Reveals New Insights

The report is based on a broad survey of B2B manufacturing decision-makers involved in long-sales cycle offerings, making it the most comprehensive dataset on this specific topic to date.

Findings reveal a number of key insights for Manufacturing Marketers of long sale offerings including:

  • Where do manufacturers go to consume information?
  • What compelling events are driving manufacturers to look for new solutions?
  • How do buyers prioritize technical expertise and brand recognition?
  • How important is AI in their buying journey?
  • What level of influence does the C-Suite have on decision-making?

And more…

This report offers clarity and confidence for marketers of long sales cycle offerings sold into manufacturing and highlights critical shifts in buyer behavior.

Download your copy of RHBlake’s Buying Journey Report today.