Top 10 List of The Best Manufacturing Marketing Agencies for 2024

Manufacturing Marketing Agencies

The B2B manufacturing and industrial ecosystem is going through a transformation. Effectively positioning, marketing and communicating offerings will be a critical factor to success in reaching ideal manufacturing clients and distribution partners.

This is where a specialized manufacturing marketing agency can provide unique value.

To help, we’ve compiled a list of B2B manufacturing-focused marketing agencies and blogs.

Disclaimer: one of these companies is us (RH Blake), but the reality is that the agencies listed here bring something different to the table and are worthy of your consideration as you start to look for a partner to help you grow.

If you’re a company in the B2B manufacturing or industrial sector looking for a marketing or advertising agency, here are some places you can go.

  1. RH Blake (that’s us) has more than 30 years of experience helping manufacturers generate demand, leads and grow. Our services range from strategy, content and website development to SEO and video. Check out more details about our manufacturing industry marketing agency experience.

  2. 360i bringing together of best-in-class capabilities to create a whole better than the sum of its parts and completely transform brands and their businesses for an ever-changing environment.

  3. AMP Agency crafts beautifully useful marketing, experiences and digital products that grow businesses.

  4. Belo + Co. is an industry-leading, insight-driven marketing agency that delivers superior and measurable results.

  5. Critical Mass is a digital experience design agency with a relentless focus on the customer

  6. Droga5 is an independent agency in the business of creative problem-solving. From integrated campaigns to business design, our work creates real connections with people and drives results.

  7. Icrossing.com has added solutions and expertise to help brands win in the ever-changing marketing, technology and digital landscape since 1998.

  8. Laundryservice a full service agency: creative, production & media buying. Omnichannel thinkers with expertise in digital and social.

  9. R/GA an innovation platform connecting industry leaders with the emerging companies that can push their businesses forward.

  10. Sapientrazorfish brings a startup mindset and agile methods to both established companies and the public sector to unlock value in ways that delight their customers and improve their operational effectiveness.

RH Blake is a trusted Manufacturing Marketing Agency

Are you generating expected results and leads from your digital marketing efforts, or want to see your manufacturing budget go farther? Check out some of our industrial and manufacturing case study clients and Download our ultimate guide for manufacturers looking to build an effective digital marketing roadmap!

RH Blake FAQ

The answer to most manufacturing marketing agency questions is “it depends.” Each scenario is complex, and answering client questions requires in-depth strategy and knowledge of their specific goals.

This page is designed as a starting point for general inquiries. The answers below offer initial insight into our industrial marketing agency but cannot give the complete picture.

We invite you to contact us for more information on any of these topics so we can provide answers that address your unique solutions.

Manufacturing marketing encompasses the multiple verticals of the manufacturing sector. From discrete manufacturing, to process manufacturing, to distributors and channel partners, it provides marketing for the products, services, and solutions of the complete manufacturing ecosystem.

Customer acquisition marketing focuses on creating awareness to drive opportunities and leads. The difference in manufacturing marketing is that the target customers may be those already in the manufacturing space or a manufacturer who is looking to drive attention to their space.

A manufacturing marketing agency specializes in the manufacturing ecosystem. The agency is exclusively focused on manufacturers, distributors, and channel partners who sell into those spaces. Some, like RH Blake, offer integrated support to deliver everything from strategy to execution, while others focus on a particular element of marketing, such as design.

Manufacturing marketing agencies vary in their capabilities, expertise, focus, and value. At RH Blake, we believe the best agency is the one who is the right fit for you. We are the best fit for customers who are looking for a manufacturing marketing agency that specializes in strategy as a starting point and applies in-depth understanding of manufacturing nuances to connect the dots quickly and effectively.

The products and solutions offered in the manufacturing sector are often customized applications rather than a standard commodity. This requires a deep understanding of customer needs, supplier capabilities, and the roles of multiple decision-makers. The manufacturing marketing agency must understand each specific application and ensure solutions are a good fit.

RH Blake is an integrated manufacturing marketing agency. We start with an RH Blake Growth Roadmap™ to analyze key aspects of your industrial or manufacturing business and market, create an actionable plan for success, and execute it. Other manufacturing marketing agencies offer parts of this process, depending on their model.

Absolutely. Many RH Blake clients are international, with locations around the world and the desire to expand to new global markets.

A manufacturing marketing agency understands the manufacturing customer’s buying journey and challenges. With specialization in this space, agencies like RH Blake can ask the right questions and provide solutions more quickly and effectively, compared to an agency that is not familiar with the manufacturing sector.

We have a deep understanding of the manufacturing ecosystem. We know how our clients’ customers make decisions and what influences and risks are involved. These key insights allow us to develop highly effective marketing strategies.

“We know what works and what doesn’t. With a deep portfolio of experience, we can get our customers to their goals faster, with best practices for a niche space.” – Dan Konstantinovsky, Strategy Director, RH Blake

Many manufacturers have a small customer pool. They need a focused strategy to target their efforts. Our manufacturing specialization allows us to identify and prioritize clients’ target markets and develop effective solutions to reach them.

Many of our customers are creating solutions to compliance issues. We create regulation Summary Guides as effective lead generators. These guides position our clients as thought leaders and go-to sources for compliance solutions.

With 30 years of experience in manufacturing marketing, we uniquely understand how your customers communicate. By leveraging this language in our marketing, we align our efforts with how your customers see the world and enrich the value of your solutions.

  • Caster Connection – Experienced manufacturer and distributor of casters and wheels
    Leveraging our deep manufacturing marketing expertise, we used our research to outline several recommendations for Caster Connection to achieve sustainable differentiation and growth as a mobility solutions provider.
    Read the full study to learn how RH Blake uncovered insights and connected this manufacturer with effective marketing programs and business outcomes.
  • Finish Thompson – Leading manufacturer of chemical transfer pumps
    RH Blake has implemented an end-customer focused marketing approach to allow Finish Thompson to penetrate their target markets.
    Read more to discover how RH Blake created marketing programs that generated awareness and leads among a highly technical, risk-adverse audience.
  • ABB – Technology leader in industrial digitalization
    ABB relies on RB Blake as a core partner in its structured global product launch process.
    Learn how RH Blake effectively guides ABB’s launches into new markets, geographies, and channels.

We typically work with manufacturing clients that have long sales cycles of three months or more. These manufacturers provide complex, technical offerings, selling to risk-adverse audiences.

Our clients include industry leaders such as Parker, Finish Thompson, ABB, and Elesa.

We offer our proprietary RH Blake Growth Roadmap™ that allows us to understand key pain points of your ideal customers. We use this insight to develop messaging framework that becomes the pillars of your content strategies. Read more about our tailored sales-driving solutions.

Our industrial marketing agency leverages appropriate vertical-focused research based on each client’s niche industry. If our client is focused on oil and gas, for example, we reference the Oil & Gas Journal.

We have a deep understanding of the layers of questions to consider when a manufacturer has complex offerings. Our RH Blake Growth Roadmap™ allows us to build out an ideal target customer profile and messaging framework to prioritize appropriate strategies.

Our initial strategy efforts allow us to prioritize where these should fit for each client. The client’s Roadmap™ reveals how we should allocate marketing dollars and decide which shows to participate in for the greatest ROI.

One key strategy is to look at the buying journey of the manufacturing company. The questions a customer may have in the initial stages of this journey differ than those at the end of the journey. Being mindful of this journey when creating lead opportunities is critical.

The most effective method is to recognize that no one size fits all. We identify and prioritize the marketing channel that is most applicable and effective for each client.

Technical and subject matter experts are pathways to drive business growth. As marketers, we leverage these experts to provide questions and hesitations that customers have throughout the buying journey. Each insight is an opportunity for a piece of content that demonstrates our customer’s thought leadership in the industry.

We leverage our RH Blake Growth Roadmap™ to interview our clients’ target customers and develop a clear profile for how they see the world and make decisions. We use these insights to build out messaging frameworks and buyer personas.

Most of our clients have long sales cycles, so we can’t wait until a sale happens to measure success. Instead, we set up both leading and lagging indicators. Leading indicators may incorporate email clicks, booth visits, or time spent on a web page. Lagging indicators can include acceleration of the sales cycle or the percentage of sales proposals that have converted.

For our customers’ niche products and markets, using tools that focus solely on keyword volume is not meaningful. Many of our customers’ search terms are limited. Instead of search volume, we look at the value of keywords for our client and create content that aligns with their customers’ needs.

Many of our clients are creating solutions that address or maintain compliance. This is a critical component to incorporate into their marketing program. We build out messaging framework that compels the client’s customers to act.

Our clients who have worked with companies that are not manufacturing marketing agencies report that it takes far too long for the agency to understand their business and how to drive marketing results. They lack the ability to synthesize and connect the dots, which leads to a lack of results.

As a manufacturing marketing agency, we follow industry publications that are relevant to our customers’ markets. We also remain active on LinkedIn.

Our clients’ customers may not have a linear buying journey. We identify the typical questions and hesitations they have at every point throughout the long process. Each is a potential opportunity for our clients. We map out this journey and create marketing programs to advance customers through the sales cycle.

ABM for manufacturing clients requires research before execution. We gain a clear understanding of who makes the decisions and who influences the decisions. Then we create content for each of those audiences, arming them to be internal champions with answers to educate others. To measure results, we use both leading and lagging indicators.

We gain a deep understanding of our clients’ geographical blueprint because this impacts strategy. We examine channel partners and the success of distribution channels to inform our marketing programs.

As a manufacturing marketing agency, we have significant experience marketing to OEMs both for awareness building and creating cobranding content for channel partners. Often, these partners leverage the OEM brand for their marketing content, so offering content to serve both purposes is key.

Technical documentation is for those who want to compare solutions for a specific problem. We leverage these documentations to reinforce customer features and capabilities. White papers are focused on thought leadership and helping customers make better decisions. Both can be used as lead generators.

Most of our clients have long sales cycles, so we create both leading and lagging indicators. Leading examples include email opens, social media engagement, and scheduled sales meetings. Lagging indicators focus more on generated revenue and sales cycle acceleration.

Often, our clients benefit from validation by an independent third party, such as an association that focuses on a compliance issue. We look to these relevant audiences who can shape and complete the story we’re looking to tell. We create content such as podcasts and webinars that include their input, to help our clients’ customers make better decisions.

Engineering and product development teams are key information holders for our clients who are launching or refining a product. A big part of what we do is create content from nothing by extracting input from these SMEs and developing appropriate marketing messaging from their insights. We get everyone aligned on the story and meaningfully position it to drive results.

Our research includes a close examination of the unique nuances of our client’s geographical market. This may include language, compliance regulations, and local culture. We integrate this global campaign perspective into the overarching messaging we want to send and align it accordingly with appropriate geographical considerations.

Product catalogs are valuable for SEO. We ensure they are SEO optimized with product descriptions that provide meaningful information. This includes cross-referencing directories so online SKU searches for another band will direct customers to our clients’ replacement parts. We also use catalogs as lead generators by providing a scaled-down version with the option to receive the full issue in exchange for contact information.

In addition to traditional brand awareness, a common objective for manufacturers is to elevate their SMEs in the market. Our industrial marketing agency works with SMEs to uncover the unique stories they have seen in the field and the insights they can share, and use these to inform their thought leadership marketing program.

This is based on what we uncover in each client’s initial strategy phase. Based on this strategy, we create a formula for your business that informs how you want to target to niche industries. For some this may be social media, and for others it would be SEO or another marketing strategy.

Through market research, we develop an understanding of how the client is perceived today and how they want to be perceived in the future. We create a roadmap to build a bridge that reaches that goal.

We don’t segregate between traditional or digital industrial marketing agency methods. Our approach depends on the client and where their customers are. We focus on strategies that get our client in front of the right audience at the right time to educate them about the client’s offerings.

Customer feedback is a great way to understand the hesitations and questions that guide customer decision-making, which we leverage to create content such as sales support pages, product guides, and FAQ pages. Any positive feedback can be leveraged to create case studies.

Because most of our clients are in niche industries, there are usually a few key influencers who could be key to marketing. We cultivate relationships with these key players to enhance marketing programs.

As a manufacturing marketing agency, all our clients have complex processes and long sales cycles. We have in-depth understanding of how all the pieces integrate. We know what type of content resonates better than others, to better position your offerings.

If this is one of the key values we’re trying to demonstrate for a client, we approach it like any other key differentiator. We balance this messaging point with other priorities our client has for their marketing messages.

We gain an understanding of their unique value proposition and allow this to drive marketing strategies. This could be their product, processes, life cycle cost, expertise, or other specialty that allows them to uniquely assist their customer.

We use both leading and lagging indicators. We leverage these analytics as a continuous feedback loop to see what is working and what needs to be refined.

Because our customers are in niche industries, relevant reports might not be available. Our research is a mixture of quantitative and qualitative. We leverage any reports available and combine those insights with direct customer research to gain their unique perspectives.

Read more about our approach for niche markets.

During downturn, we heighten the focus on what our clients can do to help their customer extract more value out of the initial product, rather than having to buy a new one. What can their offering do to improve longevity and extend the lifecycle of the solution, for maximum ROI?

RH Blake has developed a proven, eight-point messaging framework for successful product launches: Messaging for New Manufacturing Product B2B Launch

digital marketing roadmap

Free Download: 5 Key Steps to Developing a Digital Marketing Roadmap

A Must Have Digital Marketing Guide for Manufacturers



    Free Download: 5 Key Steps to Developing a Digital Marketing Roadmap

    A Must Have Digital Marketing Guide for Manufacturers

    digital marketing roadmap

    Effective-marketing-program-guide

    Why Manufacturing Partners, Not Vendors, Will Win the Future

    Three key marketing insights gained after speaking with hundreds of manufacturing leaders who are involved in purchasing complex products and offerings.



      Why Manufacturing Partners, Not Vendors, Will Win the Future

      Three key marketing insights gained after speaking with hundreds of manufacturing leaders who are involved in purchasing complex products and offerings.