Written by Dan Konstantinovsky
Strategic Marketing, RH Blake

While 85% of industrial marketers use content marketing, only 33% report their organization is clear on what a successful marketing program looks like. These statistics from the Content Marketing Institute reveal an alarming discrepancy. Too many companies are churning out marketing initiatives with weak foundations. They are not built on effective strategies or current market trends. The results are wasted resources and pitiful ROI.

These misguided efforts are understandable when we look at the current challenges of industrial marketing.

Industrial Marketing Challenges

First and foremost is the frequent flux of marketing. Buyers have changed, and they continue to change. Marketers must keep up with myriad technologies and trends. The number of potential customer touchpoints continues to grow. Marketers must understand and prioritize more marketing options than ever before.

Part of this challenge is to generate, not only more leads, but more of the right kind of leads. Significant web traffic and long subscriber lists seem great. However, if they never generate business, they are not producing the desired results. A shift in focus is clearly needed to convert these leads.

A key strategy in these conversions is effective content marketing. This poses a second challenge to marketers: How to influence prospects and channel partners with better content marketing. This is no easy task, considering 51% of industrial marketers admit a lack of strategy has contributed to stagnant success over the last year and only 46% report delivering content consistently.

Companies face the additional challenge of improving their market share. They want to expand, but it is difficult to maintain marketing strategies that grow with the company. The Content Marketing Institute reports only 33% of industrial marketers say their content marketing strategy has scalability. It’s easy for an organization to trip over out-grown shoes as it tries to leave a larger footprint.

The final biggest challenge facing industrial marketers is how to enhance margins. To do this, they must maintain razor-sharp initiatives that cut away all the fat and carve out additional market share. Their marketing endeavors must achieve high return, yet marketers must be willing to invest in new ideas and innovations. It’s a difficult balance.

RH Blake Uniquely Understands Industrial Marketing

Not every marketer grasps the intricate details of these challenges. RH Blake leverages 30 years of experience as an industrial marketing company to deliver precision solutions. Our clients benefit from in-depth knowledge of marketing complexities. We’ve successfully grown and adapted with the industry over three decades, and we continue to innovate to deliver relevant solutions. Our key service offerings include:

• Marketing Strategy & Consulting
• Channel/Distribution Marketing & Awareness
• Direct Marketing
• Digital Marketing
• Media Planning and Buying
• Content Development
• Sales Support Materials & Creative Design
• Trade Shows & Events
• Website Development

An Industrial Marketing Company to Solve Your Industrial Marketing Challenges

In the last 12 months, fewer than 50% of industrial marketers have undergone any changes that have improved their marketing approach. More than two-thirds admit they don’t have the time required to prevent market stagnation. Perhaps it’s time to try something different.

To take on the challenges of industrial marketing, you need an industrial marketing company that is properly equipped for the task. RH Blake faces these challenges head-on and delivers impactful results. We offer: 

• Content marketing: Nearly two-thirds of industrial marketing companies point to content creation challenges as a leading factor in their stagnation. RH Blake uses enriched content marketing to improve the perceived value of your offering.
• Lead generation: We develop a lead generation system that drives and converts visitors into qualified leads and profitable customers.
• Sales enablement: RH Blake identifies, prioritizes and implements the right CRM and marketing automation tools for your company.
• Structure: We design and execute a structured, well-positioned marketing program that drives ongoing results.

To begin your successful partnership with the leading industrial marketing company, contact RH Blake today.