Written by Dan Konstantinovsky
Strategic Marketing, RH Blake
While 85% of industrial marketers use content marketing, only 33% report their organization is clear on what a successful marketing program looks like. These statistics from the Content Marketing Institute reveal an alarming discrepancy. Too many companies are churning out online marketing initiatives with weak foundations. They are not built on effective strategies or current internet marketing trends. The results are wasted resources and pitiful ROI.
These misguided efforts are understandable when we look at the current challenges of industrial internet marketing.
Industrial Internet Marketing Challenges Addressed by Internet Marketing Agency
First and foremost is the frequent flux of online marketing. Buyers have changed. Online resources have changed. And, they continue to change. Marketers must keep up with myriad internet technologies and online trends. The number of online customer touchpoints continues to grow. Marketers must understand and prioritize more internet marketing options than ever before.
Part of this challenge is to generate, not only more leads, but more of the right kind of leads. Significant web traffic and long email lists seem great. However, if they never generate business, they are not producing the desired results. A shift in focus is clearly needed to convert these online leads.
A key strategy in these conversions is effective content marketing. This poses a second challenge to marketers: How to influence prospects and channel partners with better content marketing. This is no easy task, considering 51% of industrial marketers admit a lack of strategy has contributed to stagnant success over the last year and only 46% report delivering content consistently.
Companies face the additional challenge of improving their market share. They want to expand, but it is difficult to maintain online marketing strategies that grow with the company. The Content Marketing Institute reports only 33% of industrial marketers say their content marketing strategy has scalability. It’s easy for an organization to trip over out-grown shoes as it tries to leave a larger footprint.
The final biggest challenge facing industrial marketers is how to enhance margins. To do this, they must maintain razor-sharp internet initiatives that cut away all the fat and carve out additional market share. Their online marketing endeavors must achieve high return, yet marketers must be willing to invest in new ideas and innovations. It’s a difficult balance.
Leading Industrial Internet Marketing Agency Uniquely Understands Industrial Internet Marketing
Not every marketer grasps the intricate details of these challenges. RH Blake leverages 30 years of experience as an industrial internet marketing agency to deliver precision solutions. Our clients benefit from in-depth knowledge of online marketing complexities. We’ve successfully grown and adapted with the industry over three decades, and we continue to innovate to deliver relevant online solutions. Our key service offerings include:
- Website Development
- Content Development
- Digital Marketing
- Direct Marketing
- Marketing Strategy & Consulting
- Channel/Distribution Marketing & Awareness
- Media Planning and Buying
- Sales Support Materials & Creative Design
- Trade Shows & Events
An Industrial Internet Marketing Agency to Solve Your Industrial Internet Marketing Challenges
In the last 12 months, fewer than 50% of industrial marketers have undergone any changes that have improved their online marketing approach. More than two-thirds admit they don’t have the time required to prevent market stagnation. Perhaps it’s time to try something different.
To take on the challenges of industrial internet marketing, you need an industrial internet marketing agency that is properly equipped for the task. RH Blake faces these challenges head-on and delivers impactful results. We offer:
- Structure: We design and execute a structured, well-positioned internet marketing program that drives ongoing results.
- Lead generation: We develop an online lead generation system that drives and converts website visitors into qualified leads and profitable customers.
- Sales enablement: RH Blake identifies, prioritizes and implements the right CRM and internet marketing automation tools for your company.
- Content marketing: Nearly two-thirds of industrial marketing companies point to content creation challenges as a leading factor in their stagnation. RH Blake uses enriched content marketing to improve the perceived value of your offering.
To begin your successful partnership with the leading industrial internet marketing agency, contact RH Blake today.