The Executive’s Guide to Developing a Digital Marketing Roadmap
This guide draws on the latest digital tactics and strategic insights to help B2B manufacturers generate sustainable growth through digital integration. It provides a roadmap to adopt a digital mindset, incorporate digital trends strategically, and integrate the most effective digital tactics and tools to achieve competitive advantage.
The New Marketing and Sales Funnel.
Today’s B2B buyers complete nearly 60% of their buying journey before contacting a supplier. As a result, reaching and converting prospects has become more challenging than ever. Having a defined digital marketing roadmap that’s integrated into the overall marketing plan is critical to targeting and accelerating customers through the sales cycle.
Why RH Blake?
R.H. Blake has more than 30 years of experience driving leads, margin expansion and sales growth by leveraging unique industry insights and proven marketing expertise.