B2B Marketing Account Executives are responsible for developing new business opportunities along with effectively managing existing client relationships and deliverables. B2B Marketing Account Executives are strategic, have a strong understanding of the B2B industrial space and how B2B firms go-to-market, analytical, and possess advanced writing skills.
B2B Marketing Account Executive Responsibilities:
Identify new business opportunities
Build relationships with clients; serve as a resource and advisor to client contacts.
Possess in-depth knowledge of clients and their B2B industries, and play a meaningful role in the retention and growth of accounts.
Develop strategic marketing plans that align with client needs and goals.
Execute marketing tactics—in the areas of brand marketing, website development, search marketing, social marketing, content marketing, email marketing and public relations—that support client objectives.
Write, edit and proofread written materials for quality and adherence to appropriate writing style.
Effectively manage workloads, account team members and timelines when assigned as the main account or campaign lead. Consistently deliver quality work to the client on time.
Demonstrate an understanding of the technologies used to run client campaigns—e.g. analytics, marketing automation software, content management systems, email solutions, social media management platforms.
Demonstrate behaviors consistent with RH Blake’s core values.
RH Blake is an equal opportunity provider. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.