Transforming marketing program from manufacturing vendor to technology solution partner.
Transforming marketing program from manufacturing vendor to technology solution partner.
Customer Background:
Alloy Precision Technologies is a leading provider of bellows, precision machining, and other highly engineered products for numerous industries including Oil/Gas, Power Generation and Aerospace.
Customer Background:
Alloy Precision Technologies is a leading provider of bellows, precision machining, and other highly engineered products for numerous industries including Oil/Gas, Power Generation and Aerospace.
Challenge:
- Gain a deeper understanding of customers’ and influencers’ decision journey for bellows and precision machined products made from alloy materials
- Uniify and refine branding as the integration of Alloy Bellows and subsidiary moves toward completion
- Develop messaging and positioning framework for newly branded organization
- Create sales enablement tools and content for all phases of the buying journey
- Drive quality leads and expand relationships with existing customers
Challenge:
- Gain a deeper understanding of customers’ and influencers’ decision journey for bellows and precision machined products made from alloy materials
- Uniify and refine branding as the integration of Alloy Bellows and subsidiary moves toward completion
- Develop messaging and positioning framework for newly branded organization
- Create sales enablement tools and content for all phases of the buying journey
- Drive quality leads and expand relationships with existing customers
Our Services:
RH Blake Growth Roadmap™
Messaging Platform
Corporate Identity Development
Branding Guide
Sales Support Tools
Website Development
Our Services:
RH Blake Growth Roadmap™
Messaging Platform
Corporate Identity Development
Branding Guide
Sales Support Tools
Website Development
