Creating and executing marketing programs and content that drive awareness and preference.
Creating and executing marketing programs and content that drive awareness and preference.
Customer Background:
Customer Background:
Challenge:
Creating marketing programs and assets that drive awareness and engagement
ABB relies on RH Blake as a core part of its structured global product launch process. Leveraging more than 30 years of marketing and content development best practices, RH Blake helps ensure ABB’s launches into new markets, geographies, and channels are effective.
In addition to helping support product launches, RH Blake partners with ABB marketing leaders and subject matter experts across numerous divisions to develop content for high-value offerings with long and complex sales cycles. Leveraging a deep understanding of the industrial ecosystem coupled with proven marketing approaches enables us to provide distinct value for ABB.
Challenge:
Creating marketing programs and assets that drive awareness and engagement
ABB relies on RH Blake as a core part of its structured global product launch process. Leveraging more than 30 years of marketing and content development best practices, RH Blake helps ensure ABB’s launches into new markets, geographies, and channels are effective.
In addition to helping support product launches, RH Blake partners with ABB marketing leaders and subject matter experts across numerous divisions to develop content for high-value offerings with long and complex sales cycles. Leveraging a deep understanding of the industrial ecosystem coupled with proven marketing approaches enables us to provide distinct value for ABB.
"RH Blake has helped us define effective messaging strategies and supported us on multiple projects including product launches and customer awareness campaigns. I would recommend RH Blake for anyone needing marketing support. They are professional, responsive, easy to work with, and most of all effective."
Mike Levesque
Global Product Group Communications Manager
ABB
"RH Blake is such an incredible asset. They have helped improve our internal and external product presence, and have done a great job developing and executing all of their projects for ABB. All of the staff at RH Blake are professional, attentive and great to work with. I highly recommend this team and agency."
Ashley Liddil
Global Events and Branding Manager
ABB
"RH Blake has been an outstanding partner. They deliver creativity, on time, and always so professional. We love working with them because of their perspective, support, and their efficiency in turning projects around quickly."
Samantha Spano
Digital Product Marketing & Communications Manager
ABB
Our Services:
Strategic Messaging / Positioning
Content to support Product Launches
Sales Literature
Internal and External Sales Presentations
Landing pages
Google Pay Per Click
Social Media Marketing
Videos
Our Services:
Strategic Messaging / Positioning
Content to support Product Launches
Sales Literature
Internal and External Sales Presentations
Landing pages
Google Pay Per Click
Social Media Marketing
Videos
